Joe's(R) to Open Second Retail Store in San Francisco

Joe's Jeans Inc. (the "Company") (NASDAQ: JOEZ) today announced the lease signing for its second full price branded store to be located in the Union Square shopping district in San Francisco. Located at 239 Grant Avenue, the 1,533 square-foot store is scheduled to open in November 2008 and will feature an entire collection of Joe's apparel as well as related accessories such as belts and handbags. Known as the "heart" of San Francisco, historic Union Square is home to such notable luxury retailers as Neiman Marcus, Saks Fifth Avenue, Barney's New York, Marc Jacobs, Gucci and Louis Vuitton.

Marc Crossman, President and CEO of the Company, stated: "We have had our eye on the San Francisco market for some time, so we are thrilled to have found this great location in the Union Square shopping district to showcase the Joe's® brand. With the addition of 239 Grant Avenue, we will meet our goal of opening two full price retail stores by the end of 2008."

About Joe's Jeans Inc.

Joe's Jeans Inc. designs, produces and sells apparel and apparel-related products to the retail and premium markets under the Joe's® brand and related trademarks. More information is available at the company website at www.joesjeans.com.

Statements in this news release which are not purely historical facts are forward-looking statements, including statements containing the words "intend," "believe," "estimate, "project," "expect" or similar expressions. Forward-looking statements in this press release include, without limitation, its plan to open the full price retail store in San Francisco, and any effect that such an opening may have on the Company's future financial performance. These statements are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are based upon information available to Joe's Jeans Inc. on the date of this release. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: uncertainty regarding the effect or outcome of the Company's retail strategy for fiscal 2008, including but not limited to the opening of a retail store in the Union Square shopping district in San Francisco, California; the uncertainty of securing additional retail locations; unforeseen costs associated with ramping up the Company's retail infrastructure; expectations in the retail marketplace for the Joe's® brand; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Readers are cautioned not to place undue reliance on forward-looking statements.

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