Published:
He's Gr-r-r-eight! U.S. Olympian Michael Phelps to Be Featured on Packages of Kellogg's Frosted Flakes(R) and Kellogg's Corn Flakes(R) Cereal
BATTLE CREEK, Mich., Aug. 19 /PRNewswire-FirstCall/ -- He's already taken
his place in history alongside the legends, but now Michael Phelps can add one
more milestone to the list. After earning eight gold medals in the 2008
Olympic Games, Michael Phelps has earned a place of honor on the front of
specially-marked Kellogg's Frosted Flakes(R) and Kellogg's Corn Flakes(R)
cereal boxes.
The gold medal winning Olympic champion fromBaltimore, Maryland will be
featured on Kellogg's Corn Flakes and Kellogg's Frosted Flakes cereal packages
that are expected to hit grocery store shelves across the U.S. in
mid-September. The boxes will feature images of Phelps during what were some
of the most memorable moments of this summer's Olympic Games.
"As an Official Sponsor of the 2008 U.S. Olympic Team and a proud sponsor
of Phelps, it is only fitting that Kellogg Company feature this world-class
athlete on its iconic boxes of Kellogg's Corn Flakes and Kellogg's Frosted
Flakes cereals," said Marta Cyhan, Vice President, Global Promotions, Kellogg
Company. "Michael embodies the values behind our Frosted Flakes Earn Your
Stripes(TM) program. He knows that winning is not just about the glory that
comes with gold medals, but about good sportsmanship, working hard and being
your best."
Kellogg's Frosted Flakes helps kids be their best through its Earn Your
Stripes program. With inspiration from Tony the Tiger(R), the Earn Your
Stripes program is designed to encourage kids to eat right, be more active and
work hard to achieve all of their goals.
About Kellogg Company
With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the
world's leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles, and meat alternatives. The company's brands include Kellogg's,
Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special
K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and
Kashi. Kellogg products are manufactured in 19 countries and marketed in more
than 180 countries around the world. For more information, visit the Kellogg
Company web site at http://www.kelloggcompany.com/ .
SOURCE Kellogg Company
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