Facebook App in The Vein of Free Gifts: GiftTRAP board game

Comment on story http://newsblaze.com/story/2008072407031000009.pnw/topstory.html

This is a very smart move for Bananagrams

I'm a board game publisher ( http://www.gifttrap.com/ ) and I have total respect for the Scrabulous guys.

I'm sure Bananagrams have been thinking about grabbing some of the Scrabulous pie before Hasbro munches it up, but why announce it without the app being live.

They are creating awareness for sure, but users have short attention spans.

We created a Facebook app in the vein of Free Gifts to help promote our award winning board game but getting your social app moving is no mean feat. Translating a board game to an online game is far from obvious. The scrabulous guys did a good job.

The Free Gifts apps get 100k daily active users on Facebook, which is pretty cool. Our game precedes Free Gifts, but you can't fight the viral nature and you've got to be first on the right platform.

Check out our app here; http://apps.new.facebook.com/gifttrap/

Unlike the Free Gifts app your friend gets to choose their own gift, the question is will you match. We have turned virtual gifts into a game.

The GiftTRAP board game is on sale in Barnes and Noble right now, which is pretty cool (no doubt next to Scrabulous - we share the same distributor).

I hope Facebook doesn't drop Scrabulous. My sense is they will, but it's hard to call. Either way I'm sure Scrabulous will pick up a good number of users.

- Nick Kellet
GiftTRAP Enterprises Office

"GiftTRAP - voted best party game of the year 2007/2008:" - Games Magazine

Try it online at http://live.GiftTRAP.com Or see our website at http://www.GiftTRAP.com

judythpiazza@newsblaze.com