Briggs & Riley to Be First to Market With Travel Sentry(R) Approved Checkpoint-Friendly Laptop Sleeve

Travel Sentry has now released its standards for laptop friendly bags and Briggs & Riley is the first to have completed the design and testing required to be Travel Sentry(R) Approved. Travel Sentry creates and manages standards which improve travel security in cooperation with government security agencies, airlines, airports and the travel goods industry.

Jim Lahren, Vice President of Marketing at Briggs & Riley states, "Briggs & Riley is excited to offer travelers our SpeedThru(TM) checkpoint-friendly laptop sleeve that possesses Travel Sentry's Red Diamond mark of approval. The TSA reports that more than 25% of travelers are now traveling with laptops, and checking bags in general have become more difficult and costly."

Briggs & Riley's new SpeedThru(TM) sleeve will be incorporated into their @work and verb business case collections shipping after August 15th. Current Briggs & Riley business case owners will be able to upgrade their existing sleeve with the Retro-fit SpeedThru(TM) laptop sleeve ($39.99), making it checkpoint-friendly. A Stand-alone SpeedThru(TM) laptop sleeve ($89.99) will be available for those travelers who like to travel light, and prefer to carry just a laptop sleeve. Both items will be available in the fourth quarter.

Lahren continues, "Consumers have long awaited the arrival of a 'non- removal' laptop carry-on case for an abundance of reasons, but most importantly, travelers want to prevent laptop damage and loss while speeding up airport security clearance. With the development of the Briggs & Riley SpeedThru(TM) sleeve, these concerns are dramatically reduced, if not eliminated altogether. In addition to ensuring a more efficient and speedy security checkpoint experience, the new sleeve will keep laptops well protected and easy to identify. This will reduce the possibility of damage and theft.

About Briggs & Riley Travelware

Briggs & Riley Travelware is dedicated to building a lifelong relationship with its customers by consistently understanding and exceeding their needs. The company offers a variety of innovative, high-quality luggage and business case collections; each aimed at a specific user lifestyle. Briggs & Riley backs all of its products with its "Simple as that(R)" warranty, the most comprehensive lifetime guarantee in the industry that even covers damage caused by an airline. Briggs & Riley products are sold exclusively through more than 500 independent specialty luggage stores inNorth America, select retailers internationally, and through its online boutique. Please visit www.briggs-riley.com for a list of new products and store locations.

About Travel Sentry Inc.

Travel Sentry creates and manages standards which improve travel security in cooperation with government security agencies, airlines, airports and the travel goods industry. Travel Sentry(R) Approved locks are officially recognized and accepted by the US Department of Homeland Security's Transportation Security Administration http://www.tsa.gov/?from=travelsentry.org (TSA) and by Her Majesty's Revenue and Customs http://www.hmrc.gov.uk/?from=travelsentry.org (HMRC) in the U.K. Since its launch in 2003, virtually all major luggage and lock manufacturers around the world have chosen to partner in the Travel Sentry system. Each is responsible for designing their products to meet Travel Sentry's operational and quality standards. Please visit www.travelsentry.org for more information about Travel Sentry.

SOURCE Briggs & Riley Travelware

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Copyright © 2009, NewsBlaze, Daily News

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