AddictingGames to Reward Game Developers With Cash Bonuses

"AddictingGames is launching new games everyday and works with more than one-thousand developers," said Kate Connally, Vice President, AddictingGames. "With the emergence of flash games as an industry, there is a huge pool of talented new game designers that have been driving this growth. The bonus program gives us an additional way to reward their creativity and hard work."

Over the next 12 months, AddictingGames will reward the developers of the top 25 qualifying games that generate the most game plays, ranked by the site, at the end of each calendar quarter. The bonus percentage awarded to a developer each quarter will be pro-rated according to the total number of game plays generated by a particular qualifying game, divided by the total game plays of the top 25 qualifying games combined. For example, if the total game plays generated from the top 25 qualifying games in the quarter equates to 100 million, and an individual top 25 game generates five million game plays in that quarter, that developer will be awarded five percent of the total bonus pool.

All qualifying games will continue to be eligible for the Bonus Program as long as the game remains on AddictingGames and adheres to the Bonus Program eligibility rules. For details on qualifications for the Bonus Program, visit http://www.addictinggames.com/aboutus/ausg.html.

Since its inception, AddictingGames has worked with more than 1,000 talented third-party Flash developers worldwide to build franchises for the brand. Key franchises that developed as a result of these relationships include: "Pencil Racer"; the "FratBoy" series; "RiffMaster"; and the "Clear Vision" series. This year, AddictingGames will add 75 exclusive self-published titles and 600+ titles from game developers worldwide. To further build its gaming community, AddictingGames has been adding new community and social networking-oriented features, and will soon launch profiles, buddy-list based high scores and chat.

With a library of more than 3,000 games and 12 to 20 new games introduced each week, AddictingGames is the number-one independent gaming site, and the top destination for male gamers ages 12-24. Impulsive, popular and user-driven, AddictingGames brings teens and college students games as fresh and relevant to them as pop culture. With double-digit traffic growth every month, the site had average visitors of 10.7 million uniques (source: comScore June 2008), with an average visit of more than 30 minutes on the site.

AddictingGames is part of the Nickelodeon Kids and Family Games Group, which has invested $100 million in the casual gaming arena. The Nickelodeon Kids and Family Group portfolio of digital sites serve kids, tweens, teens, and parents, and focus on the activities that its audiences participate in most online: gaming, socialization and community, and video. Per comScore (June 2008), Nickelodeon Kids and Family digital ranks as the number-one kids and family online destination in total time spent and visits with 28.6 million unique visitors.

Nickelodeon, in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production inthe United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

SOURCE Nickelodeon