'The Dark Knight' Record Breaking Box Office Drives Sales and Rentals of 'Batman Begins' DVDs

According to Rentrak's Retail Essentials, sales of the first installment of the Christopher Nolan-directed Batman franchise, "Batman Begins," experienced a 345 percent increase in estimated DVD units sold from the prior week, due in part to the limited edition DVD gift set released July 8, 2008 to coincide with the July 18, 2008 theatrical release of "The Dark Knight." Additionally, DVD rentals of "Batman Begins" increased 76 percent from week-ended July 13, 2008 to week-ended July 20, 2008, according to Rentrak's Home Video Essentials.

"Batman Begins" was originally released on DVD October 18, 2005.

About Box Office Essentials(R)

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Retail Essentials(R)

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials(R)

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels acrossNorth America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based inPortland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com.

    Contacts:   Rogers & Cowan for Rentrak Corporation
                Sallie Olmsted                       Amanda Bartz
                (310) 854-8124                       (310) 854-8151
                solmsted@rogersandcowan.com          abartz@rogersandcowan.com

SOURCE Rentrak Corporation

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