Social Media Release: Cisco Announces Winner of EDGE QUEST Tournament of Aces; Champion to Receive $10K and Cisco Aggregation Services Router (ASR)

Cisco Systems, Inc. (NASDAQ: CSCO)

Highlights / Key Facts:

• Etvino Rogelio Medina has won the Cisco® EDGE QUEST Tournament of Aces, receiving USD $10,000 and a Cisco Aggregation Services (ASR) 1002 Router, valued at approximately USD $35,000.

• Etvino Rogelio Medina serves as a network administrator for Omnilife de Mexico in Guadalajara, Jalisco, Mexico.

• Etvino Rogelio Medina beat out more than 40,000 EDGE QUEST players worldwide to make it into the final round and then was the top scorer in the 24-hour winner-takes-all "final round," which took place on June 19, 2008.

• Cisco EDGE QUEST was an online game introduced in tandem with the launch of the new Cisco ASR 1000 Series Routers, the world's most powerful compact router. The game allows players to virtually experience the benefits of the Cisco ASR 1000 Series Routers through simulations that highlight the traffic prioritization, intelligence, security defense, speed and scale of now available at the network edge.

• Cisco EDGE QUEST allows players, or "agents," to maneuver a router craft through various levels to defend the network edge from a wide array of service demands. Players are introduced to the powerful Cisco Quantum Flow processor and are guided on their quest by Edge Commanders (aka cameos of Cisco senior executives who headed the development of the platform).

• Cisco EDGE QUEST is still available for play online. Cisco has refreshed the online game with a new Tournament version featuring four new playing levels that are now generally available here: www.cisco.com/go/edgequest. These new levels add new challenges for players to continue testing their skill and knowledge of the unique benefits that the Cisco ASR 1000 Series Routers can deliver to service providers and enterprises alike.

• For official terms and conditions of the Cisco EDGE QUEST Tournament of Aces, please visit: www.cisco.com/go/edgequest or go directly to http://tools.cisco.com/GCT/PCTPST/game_public/terms.html.

Tags / Keywords:

Cisco EDGE QUEST Tournament of Aces, Cisco, EDGE QUEST, ASR, ASR 1000, router, routers

Links / URLs:

• Podcast RSS: http://tools.cisco.com/GCT/PCTPST/game_public/podcast/podcast_feed.xml

• Facebook: http://www.facebook.com/group.php?gid=8132918757

• YouTube: http://www.youtube.com/CiscoSP360

• Del.icio.us: http://del.icio.us/CiscoSP360

• Digg: http://digg.com/users/CiscoSP360

• Flickr: http://www.flickr.com/photos/26171422@N04/

• Twitter: https://twitter.com/CiscoSP360

• EDGE QUEST: http://www.cisco.com/go/edgequest

Quotes:

• "The Cisco EDGE QUEST Tournament of Aces allowed Cisco to engage with our customers in a uniquely interactive and entertaining way while showcasing the unique, innovative capabilities of our new Cisco ASR Series of routers," said Doug Webster, director of service provider marketing for Cisco.

• "The interest and enthusiasm we saw from players for the Cisco EDGE QUEST Tournament of Aces far exceeded our expectations and ultimately demonstrated to us that our customers and the market were indeed receptive to seeing Cisco take a more nontraditional approach to marketing," Webster continued.

• "The Cisco EDGE QUEST Tournament of Aces exemplifies a truly virtual, viral and visual way Cisco is connecting with its customers," said Randy Jordan, host of "The Instance," a weekly podcast on online gaming and virtual worlds with more than 100,000 subscribers. (http://www.wowwiki.com/The_Instance)

• Player feedback: Posted by Robbie on the Cisco SP360 Blog. "I just finished my money round and let me say it was challenging and fun at the same time. This is the first time ever I have been able to play a 'free' game and learn about a product and possibly win prizes. I think Cisco really did a great job on this new concept of gaming and promotion of new products. Cisco RULES!"

• "Congratulations to our winner, and many thanks to the tens of thousands of participants in the EDGE QUEST tournament. We had a fun time hosting it and hope they enjoyed it as well. Be on the lookout for new opportunities to interact with Cisco in the future, but until then, as the EDGE QUEST commanders state, 'Live long and network,'" Webster concluded.

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