Published:
Metropolitan Home Magazine and Showtime Networks Partner to Develop a One-of-a-Kind Luxury Showhouse in New York
NEW YORK, July 24 /PRNewswire/ -- Metropolitan Home, the definitive guide
to modern design, is thrilled to announce its collaboration with Showtime
Networks to create Metropolitan Home's Showtime House, the ultimate multimedia
showhouse. Located inNew York's exclusive Gramercy Park neighborhood, the $20
million, 8,800-square-foot Greek revival town house will be transformed into a
chic, upscale residence by seven of the world's most talented designers -
Vicente Wolf, Jamie Drake, White Webb, Laura Kirar, Amy Lau, Tori Golub and
Johnny Grey.
Each will use a different Showtime hit show - Dexter(TM), Californication,
The Tudors, Weeds, The L-Word(R) andUnited States of Tara - for inspiration
as they transform each room into a modernist masterpiece.
Metropolitan Home has also invited Luca Andrisani, Kirsten Brant, Jim
Zivic and Enea to lend their incredible talent and creativity to integrate
these Showtime series into the media room, lounge, stairwells and front and
backyards respectively. Opening to the public for tours September 13 - October
26, 2008, proceeds from the showhouse will benefit the non-profit, Happy
Hearts Fund.
"Metropolitan Home's consistent focus on smart, high-end, modern design
and a desire to break out of the ordinary has allowed us to partner with a
great company like Showtime Networks and take the showhome concept to a whole
new level. Metropolitan Home's Showtime House is a unique, multi-media
integration that we've never seen before and we are very excited about the
unique cross promotional opportunities available to both Metropolitan Home and
Showtime," says Metropolitan Home VP/Publisher, Deborah Burns.
"The Metropolitan Home Showtime House is a perfect example of the
innovative and groundbreaking ways we market our shows," says Showtime
Executive Vice President, Creative & Marketing Len Fogge. "We must find new
and creative ways to generate consumer awareness and to continually
distinguish ourselves in an increasingly crowded marketplace. Our programming
is the best that premium television can offer and our approach to marketing
must reach the same level of excellence."
Metropolitan Home's Showtime House will launch Tuesday, September 9th with
a VIP gala featuring the magazine's editors, showhouse designers and
celebrities. The showhouse will also serve as a dazzling showcase for some of
today's top brands, including premier sponsor Time Warner Cable, Benjamin
Moore, Thermador, CaesarStone, Hunter Douglas, Just Terraces, The Container
Store, Artistic Tile, Toto, Dedar, Warp & Weft, Ann Sacks, Baker, Carini Lang,
Robert Allen, LG, Beacon Hill, Blanco, Jacuzzi, Ideal Tile, Bo Concept,
Ronson's Reserve, Portmeirion, Harris Wood, Certified of NY and State of the
Art Flooring.
The Metropolitan Home Showtime House, 23 Gramercy Park South, will be open
to the public for tours from September 13 to October 26, 2008. Proceeds from
tour ticket sales will benefit the non-profit organization, Happy Hearts Fund.
For more information about tickets, tours and events at the showhouse, visit
www.methome.com/showtime.
Owned by Michael Hirtenstein, the showhouse is located on Gramercy Park,
one of the city's most beautiful and exclusive parks. The space will welcome
visitors from around the country, who will tour the magnificent, four-story
townhouse. Built in 1847, the residence boasts original architectural details
such as pristine hardwood floors, marble mantelpieces, mahogany doors and
cornice moldings. An eight-footwide, glass-oval dome above the original
staircase and a lush outdoor garden complete the space, creating an exquisite
contrast to the modern look and feel brought by the designers.
About Metropolitan Home
Metropolitan Home stands alone as the definitive guide to modern design
and the unparalleled champion of contemporary style. The magazine's urban
mindset speaks to readers everywhere and sets the standard for how to live
well now. Every article and photograph connects with the magazine's affluent,
intelligent, progressive readers. Each page informs and inspires consumers to
decorate, renovate, garden and cook as they create a haven for themselves and
their families. Metropolitan Home's distinctive voice elevates eclectic style
and celebrates the impact that quality design has on today's modern world.
www.methome.com
About Showtime
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS
Corporation, owns and operates the premium television networks SHOWTIME(R),
THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME
2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME
NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R)
XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON
DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian
Networks, a joint venture between SNI and the Smithsonian Institution.
All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and
distributes sports and entertainment events for exhibition to subscribers on a
pay-per-view basis through SHOWTIME PPV(R). www.sho.com
About Happy Hearts Fund
A survivor of the Tsunami inThailand, Petra Nemcova established the Happy
Hearts Fund in 2005. HHF is a 501c3 charitable Foundation that was initially
started to aid children affected by the Asian Tsunami that claimed almost
300,000 innocent lives. Today the mission of HHF is to improve children's
lives through education, sustainability and technology.
Since its inception HHF has raised more then $6.0 million and has
established successful programs inThailand,Indonesia,Sri Lanka,Pakistan,
Indonesia,Cambodia,Vietnam,Czech Republic,Peru and now theNew Orleans.
Programs inIndia andHaiti are under way and expansion across the globe is
continuing. HHF aims to advocate and provide for disadvantaged children who
have had to endure hardship and who are not receiving the essential and
sustainable help they need for healthy childhood development.
http://www.happyheartsfund.org
SOURCE Metropolitan Home
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