Jack Coleman and Brandy Are the Newest Stars in Skechers' Charity Campaign

A cross-generational brand, Skechers enjoys the rare position in the footwear industry of outfitting entire families in its casual shoes that are a hybrid of style and comfort. Family members, including mothers, fathers and grandparents shopping for themselves or their children, can easily find the right Skechers sneaker, sandal, flip-flop or boot that suits them and their age thanks to the brand's strategy of incorporating fashion trends with signature flair. It's a formula that generated $1.4 billion dollars in sales last year and has kept the company going strong for 16 years.

"We're thrilled to help draw attention to charities that are relevant to our consumers," said Michael Greenberg, Skechers' president. "Connecting with celebrities is one of the most effective ways to raise awareness for charities. We have seen this with our own marketing efforts related to celebrities. We think Jack and Brandy shown with their children will speak to consumers in a powerful manner."

The criterion in reaching out to famous parents, those tastemakers who hail from the entertainment worlds of film, television, music and sports, was that they embody family values. Jack Coleman, who's the first male celebrity photographed in the campaign, posed with his 8-year-old daughter Tess. He plays the anything-but-benign lead character, Noah Bennet, in NBC's sci-fi thriller, "Heroes," and has been filming public service announcements to help raise awareness for gender equality in pain management. Brandy, who was photographed with her 6-year-old daughter, Sy'rai Smith, is a best-selling female artist, having sold over 10.5 million copies of her four studio albums inthe United States and over 25 million albums worldwide. Her fifth album (Epic Records) is due in September.

"We're fans of Skechers products, so I'm thrilled to help spread the word about their great family footwear," Jack Coleman said.

"It's great to be part of Skechers' campaign, which promotes and benefits families and children," Brandy said.

At the heart of the campaign is Skechers' commitment to family. Each ad will be tagged with a family-related charity of the celebrity's choice. Brandy supports The Norwood Foundation, which provides cultural enrichment to at risk youth, while Jack Coleman's charity, Elevate Hope Foundation (EHF), is dedicated to providing abused and abandoned children an alternative method of therapy through music and the arts. Skechers has also donated to Tori Spelling's requested charity, K.I.D.S, which distributes new clothes, shoes, toys and baby furniture to needy children.

About Skechers

SKECHERS USA, Inc., based inManhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available inthe United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and subsidiaries inCanada,Brazil, and acrossEurope, along with a joint venture inChina. Please visit http://www.skechers.com or call the Company's information line at 877-INFO-SKX.

SOURCE SKECHERS USA, Inc.

Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze, Daily News

Tags: ,REA,FAS,ENT,MUS,TVN,ADV,CSR,CA-SKECHERS-Charity