Published:
Text-to-Speech Technology Brings New Advances to Callbright's Broadcast Message Manager
HOUSTON, July 23 /PRNewswire/ -- Callbright announced today a new
innovation to their broadcast campaign capabilities: text-to-speech
technology. Broadcast campaigns are a widely used, automated approach to
reaching large audiences with targeted sales announcements, service reminders,
and recall notices. Traditionally, broadcast campaign users record a message
using their own voice; now, with the introduction of text-to-speech, customers
have the option of typing a message that is then automatically converted to a
voice recording.
Jim Wright, vice president of Sales for Callbright, said, "In addition to
saving time and effort, when the text-to-speech functionality is combined with
data from a lead management tool or customer relationship management (CRM)
application, campaigns can include specific customer information, such as a
name or vehicle details. Our ability to provide a seamless, personalized
message is a huge leap over what is currently available in the broadcast
market."
Since the initial introduction of Callbright's Broadcast Message Manager,
customers have offered feedback and ideas for enhancements to the product.
Callbright has responded to these requests by providing a tool that blends the
capabilities of text-to-speech technology, customized messages, dynamic
information, and CRM integration, which will be part of Callbright's standard
service.
Wright concluded: "Callbright's Broadcast Message Manager has always been
one of our more successful products. With the release of this
second-generation version, Callbright is making groundbreaking strides in the
way text-to-speech technology is utilized to improve business results. We are
pleased to be able to bring this new service to our clients at no additional
charge. It's just one more way we stand by our commitment to bringing Total
Call Management to our customers."
About Callbright
Callbright provides complete, real-time telephone communication management
via web-based tools to help businesses optimize marketing investments and
enhance customer relationships. Callbright clients can track advertising
effectiveness through telephone responses, record and monitor inbound calls,
track outbound calls, and send broadcast messages. Additionally, training
features provided through Callbright help establish accountability and improve
the performance of personnel, leading to increased profitability.
SOURCE Callbright
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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