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Bottled Water Backlash Has Consumers Pouring Over Filtered Drinking Water Options

RACINE, Wis., July 23 /PRNewswire/ -- The recent bottled water controversy has caused a ripple of doubt regarding where consumers can turn for their filtered water needs this summer.

Reports that some bottled water supplies come from municipal water and questions about the safety of the plastic used in many water bottles and their environmental impact have left consumers wondering what other options exist. Companies, like InSinkErator that offer filtration with its line of instant hot water dispensers, recommend that consumers look no further than their very own kitchen sink -- partnered with an under-counter filtration system.

The decision of whether to drink tap water versus bottled water is a personal decision each consumer must make based on convenience, cost, taste and safety. As for safety, many people throughout the country have no qualms about drinking tap water due to regular testing and monitoring by government agencies to ensure it is safe. But numerous consumers still seek cleaner, better tasting water, as evidenced by the $11 billion spent on bottled water last year.

An under-counter filtration system, however, enables consumers to forgo the plastic water bottles and rely on tap water to be the primary source for cooking and preparing hot beverages. InSinkErator provides the following tips when considering an under-sink filtration system:

    -- A carbon water filter provides the most effective and reliable form of
       water filtration on the market; up to 95 percent of inline water
       filtration systems that are installed in homes use a carbon-based
       cartridge.
    -- Unlike reverse osmosis or distillation, carbon-based filters allow
       water's fluoride and other natural minerals to pass through. These
       minerals are essential to good health and aid in the body's absorption
       of water.
    -- A standard filter should reduce chlorine taste and odor and sediment.
    -- A premium filter should remove toxic chemicals, heavy metals and
       dangerous parasites.
    -- To keep the system running at optimal levels, consumers should replace
       their filters every six to 12 months; that will depend on the water
       quality and amount of use.
    -- A versatile filter is ideal, one that can be used with a refrigerator,
       ice-maker and other water dispensers.

Additional information on water filtration can be found at http://www.insinkerator.com.

SOURCE InSinkErator

Tags: Environment, Home and Garden, wisconsin

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