PrismaStar(TM) Brings Jessops to the Next Level with AnswerOil(R), State of the Art Product Search and Consumer Guidance Technology

PrismaStar is a pioneer of product search and consumer guidance technology. Its award-winning product, AnswerOil, is a revolutionary, dynamic product search tool that increases sales conversion rates by enabling shoppers to make Better, Faster Decisions. Its patent-pending technology mimics the way the human brain makes decisions, enabling shoppers to prioritize the importance of any product feature, and tailors results to a shopper's specific requirements, thereby delivering highly accurate and unbiased results.

Jessops is the largest photographic retailer in the UK. The cornerstone of Jessops success has been its exceptionally high standard of customer service, which PrismaStar will help to elevate by implementing AnswerOil for the Jessops website and retail stores.

"We are extremely confident that AnswerOil will increase the sales conversion rate and help us rejuvenate our aggressive marketing programs," said Karen Lamerick, Jessops' Head of Marketing. "We believe that AnswerOil will give us a significant return on investment and will effectively provide our customers with a satisfying shopping experience."

"We are honored that Jessops asked us to develop a version of AnswerOil for their website and in-store kiosks," said Joshua Tabin, CEO, PrismaStar Software. "We built the Jessops camera selector to increase their sales conversion rates and provide their customers with a unique and exciting shopping experience, which we feel will yield long-lasting positive results."

AnswerOil is an ideal search and decision-making solution for virtually any product or service, including consumer products such as electronics, health and beauty, automotive, baby products and many more. It is also perfectly suited to compare and choose health, life, and auto insurance plans, financial services, and travel destinations, to name a few examples.

For more information regarding PrismaStar's innovative product search and consumer guidance technology, please visit www.PrismaStar.com.

About PrismaStar, LLC

Headquartered inChicago and with offices inCambridge, UK andPrague, CZ, PrismaStar(TM) Software is a multi-cultural collective of inspired Techthusiasts(TM) (technology enthusiasts) building product search solutions that help consumers make Better, Faster Decisions. The company was founded in January 2005 by Joshua Z. Tabin, former CEO of Tabin Corporation.

About Jessops

Jessops is the biggest high street retailer of everything photographic, with a nationwide network of over 230 stores, an industry leading web site at www.jessops.com, and a dedicated mail order division. The company sells a comprehensive range of digital SLRs, compacts, camcorders, binoculars and accessories. Award winning developing and printing services are available in-store, by mail order, and through the company's online photo centre Jessops Picture House.

SOURCE PrismaStar, LLC

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