Matrixx Initiatives, Inc. Sets Time for Discussion of First Quarter Fiscal 2009 Financial Results

SCOTTSDALE, Ariz., July 18, 2008 (PRIME NEWSWIRE) -- Matrixx Initiatives, Inc. , an over-the-counter healthcare company that develops and markets products that provide consumers with "Better Ways to Get Better(r)," announced today that financial results for the fiscal 2009 first quarter, ended June 30, 2008, will be released after the market closes on Wednesday July 23, 2008. An earnings conference call will be held the following morning on Thursday, July 24, 2008 at 11:00 AM ET.

To access the teleconference, please call (877) 627-6580 (domestic) or (719) 325-4909 (international). To listen to the teleconference via the Internet, go to http://www.matrixxinc.com and click on Events & Presentations.

A replay of the call will be available at (888) 203-1112 (domestic) or (719) 457-0820 (international), replay code 6644970 for 3 days following the call, and the web cast will be archived on the company's website, http://www.matrixxinc.com, for 30 days.

About Matrixx Initiatives, Inc.

Matrixx Initiatives, Inc. is engaged in the development, manufacture and marketing of over-the-counter healthcare products that utilize innovative drug delivery systems. Zicam, LLC, its wholly-owned subsidiary, produces, markets and sells Zicam(r) and Nasal Comfort products in the cough and cold category. The Company's flagship product, Zicam Cold Remedy nasal gel, is a patented, homeopathic remedy that has been clinically proven to reduce the duration and severity of the common cold. In studies published in the October 2000 issue of ENT -- Ear, Nose and Throat Journal, and separately in the January 2003 issue of QJM: An International Journal of Medicine, the Zicam Cold Remedy product was shown to reduce the duration of the common cold. The Company also manufactures and markets a full line of Zicam brand pharmaceuticals, including Zicam Cold Remedy Chewables; Zicam Cold Remedy Oral Mist; Zicam Cold Remedy RapidMelts; Zicam Allergy Relief; Zicam Cold Remedy Swabs; Zicam Extreme Congestion Relief; Zicam Sinus Relief; as well as Zicam Cough products and Zicam Multi-Symptom relief items. For more information regarding Matrixx products, go to www.Zicam.com. To find out more about Matrixx Initiatives, Inc. , visit our website at www.matrixxinc.com. For additional information, contact William Hemelt, Chief Financial Officer, 602-385-8888, or Bill Barba, Treasurer, at 602-385-8881. Matrixx is located at 8515 E. Anderson Dr., Scottsdale, Arizona 85255.

CONTACT:  Matrixx Initiatives, Inc.
          William Hemelt, Chief Financial Officer
            602-385-8888
          Bill Barba, Treasurer
            602-385-8881

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