Right Start(R) Announces Two Acquisitions to Enhance Leadership

babystyle(R) and Blue Lava Will Increase Right Start's Leading Presence in the Baby and Toddler Specialty Marketplace

Right Start announced today that babystyle® and Blue Lava Group, owners of the Tiny Ride website, have both been acquired and will be incorporated under the Right Start corporate umbrella. The Right Start and babystyle brands will continue to be marketed separately, but will provide consumers increased exposure to their sister brands, playing to the strength and loyalty each has garnered.

"We are excited to bring together these three entities and to share their strengths among them," said Kenton Van Harten, CEO of Right Start. "babystyle's early bond with the pregnant mom brings strength to the group, and also a strong sense of fashion and style that appeals to Right Start's similarly highly educated audience. Tiny Ride's skill at internet acquisition marketing and website design will benefit the entire portfolio, while Right Start's stage-based solution marketing ties back to the babystyle and Tiny Ride audiences. With shared customers and an extremely broad assortment set, this is truly a case of synergies that work to their fullest."

Eleven of the babystyle stores, as well as the website, are part of the acquisition. These include the stores in Bellevue, WA, Burlingame, CA, Denver, CO, Newport Beach, CA, Scottsdale, AZ (2), Manhattan Beach, CA, Santa Monica, CA, Sherman Oaks, CA, Santa Clara, CA and the Cadeau Maternity store in New York. Emilia Fabricant, who joined babystyle® as President in 2007, will continue her role in leading babystyle. "I am excited that babystyle® will continue to grow as a part of an organization so committed to leadership and innovation in the world of maternity, infant and baby," she expressed.

In May, Right Start announced several senior management changes that seemed to augur changes underway. Kenton Van Harten, a partner at Hancock Park Associates, Right Start's primary investor, was named Chief Executive Officer and Hope Neiman, formerly Senior Vice President of Marketing and Strategy, was named Chief Operating Officer. The company just closed its fiscal year with growth in both comp store sales, as well as double digit growth in its business overall.

About Right Start

Right Start is the leading independent juvenile products retailer in the United States. Founded twenty years ago as a catalog retailer, the company is a true multi-channel retailer providing solutions for families during the important pre-natal to pre-school years. Known for its loyal customer base, the company's strength is in baby gear, feeding, health, safety and developmental toys. Right Start is owned by Hancock Park Associates, a Los Angeles-based investment firm. Since its purchase, Hancock Park has reinvigorated the company, currently operating 35 stores, a twice yearly catalog and website. Five new stores were opened in the last year, with 6 more planned for the coming fiscal year. For more information visit www.rightstart.com.