Trek Bicycle's 1 World 2 Wheels Announces "Go By Bike Challenge"

Trek Bicycle today announced the "Go By Bike Challenge," a national pledge campaign sponsored by 1 World 2 Wheels -- Trek's cycling advocacy initiative -- that challenges people to put down the car keys and instead go by bike.

"The momentum for going by bike is undeniable," noted Trek's Director of Advocacy, Rebecca Anderson. "Growing traffic congestion; skyrocketing gas prices; alarming obesity rates; concerns about global climate change as the result of greenhouse gas emissions; there is interest all over the country for transportation alternatives. The bicycle -- as arguably the most efficient mode of transportation on the planet -- represents a simple solution to some of the toughest problems; and tons of communities are recognizing this fact by taking steps to become bike-friendly. There has never been a better time to go by bike!"

From July 17th through August 31st, 1world2wheels.org will accept "Go By Bike" mileage pledges online, displaying a homepage ticker that tracks total miles pledged, money saved, calories burned, and pounds of carbon offset accumulated. Visitors to trekbikes.com will also be presented with the "Go By Bike" ticker and invited to visit 1world2wheels.org to take the "Go By Bike Challenge."

To promote the challenge nationally, Trek will take out two full-page print ads in USA Today, and Trek's network of independent bicycle dealers will ask customers to make in-store pledges. Each day of the campaign, one lucky pledger will also be selected at random to receive a brand new Trek 7.2 FX fitness hybrid bike, valued at $519.99.

According to a National Personal Transportation Survey, nearly 40% of all trips taken by car are two miles or less. Whether it's to work, to school, to the park, store, or gym, the "Go By Bike Challenge" asks individuals to think about all the short trips they take by car and instead pledge to go by bike.

About Trek Bicycle:

Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV Carbon first introduced in 1992, Trek's passion for innovation, quality, and performance leads the industry with next-generation thinking and cutting-edge technology. Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, Bontrager, and Klein brand names, Trek continues to pursue new ways to bring the joy of cycling to all people.