Published:
CMT One Country and Tyson Foods Team Up with America's Second Harvest in Honor of a New Season of 'Country Fried Home Videos'
NASHVILLE, Tenn., July 17 /PRNewswire/ -- CMT One Country and Tyson Foods,
Inc. have teamed up to donate a heapin' helping of fried chicken to America's
Second Harvest to celebrate an all-new season of the popular CMT series,
COUNTRY FRIED HOME VIDEOS, it was announced today by Lucia Folk, director of
public affairs, CMT and Ed Nicholson, director of community relations, Tyson
Foods, Inc. Beginning in July, CMT One Country and Tyson will donate one
pound of fried chicken to America's Second Harvest for every person that
visits www.CMTONECOUNTRY.com and clicks on the "donation box" over the course
of the 12-week series. COUNTRY FRIED HOME VIDEOS, hosted by Bill Engvall,
airs Fridays at 9:00-9:30 p.m., ET/PT, on CMT.
"This is an exciting opportunity to create awareness for the issue of
hunger with a national family audience," stated Nicholson. "At Tyson Foods,
we have a great partnership with America's Second Harvest, and are grateful to
CMT for allowing us the opportunity to give back in this way."
"To celebrate the new season of COUNTRY FRIED HOME VIDEOS, we wanted to
give back to everyday Americans that are truly the essence of the series,"
said Folk. "CMT One Country is pleased to partner with America's Second
Harvest and Tyson, and we hope this campaign will have a positive impact on
the nation's food banks while educating our viewers about how they can get
involved in their hometowns."
CMT One Country and Tyson will donate up to 10,000 lbs of chicken each
week, up to 120,000 pounds total. The giveaway will be promoted during the
weekly premiere of COUNTRY FRIED HOME VIDEOS, encouraging viewers to make a
difference and learn more about America's Second Harvest. Tyson will also
promote the campaign on its website www.hungerrelief.tyson.com .
Now in its fourth season on CMT, COUNTRY FRIED HOME VIDEOS, hosted by Bill
Engvall, is the series that shows what everyday Americans do for fun and 15
seconds of fame with viewer-generated video moments that run the gamut of
insane stunts in each 30-minute episode. At end of each episode, one video is
awarded Engvall's infamous "Here's Your Sign" cash prize. COUNTRY FRIED HOME
VIDEOS originally aired on CMT as a half-hour special in March 2006 and
debuted as a series in June 2006.
Visit CMT's press-only Web site www.cmtpress.com for more information and
downloadable photos on all of CMT's programming.
CMT One Country, CMT's pro-social initiative, was launched in the fall of
2005 to promote civic participation and inspire CMT viewers to take action and
bring about important change in their communities. CMT One Country partners
include America's Second Harvest, Boys & Girls Clubs of America, Habitat for
Humanity, Hands On Network and the USO (United Service Organizations). Led by
Advisory Board members President Jimmy Carter, Maya Angelou and General Colin
Powell, whose combined service to America is legendary, CMTONECOUNTRY.com aims
to offer tools to help anyone start making a difference immediately. For more
information: www.CMTONECOUNTRY.com .
Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in
Springdale, Arkansas, is the world's largest processor and marketer of
chicken, beef, and pork, the second-largest food production company in the
Fortune 500 and a member of the S&P 500. The company produces a wide variety
of protein-based and prepared food products and is the recognized market
leader in the retail and foodservice markets it serves. Tyson provides
products and service to customers throughoutthe United States and more than
80 countries. The company has approximately 104,000 Team Members employed at
more than 300 facilities and offices inthe United States and around the
world. Through its Core Values, Code of Conduct and Team Member Bill of
Rights, Tyson strives to operate with integrity and trust and is committed to
creating value for its shareholders, customers and Team Members. The company
also strives to be faith-friendly, provide a safe work environment and serve
as stewards of the animals, land and environment entrusted to it. Visit
www.tyson.com and http://hungerrelief.tyson.com for more details.
CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading
television and digital authority on country music and entertainment, reaching
more than 87 million homes in the U.S. CMT and its website, www.CMT.com, offer
an unparalleled mix of music, news, live concerts and series and is the top
resource for country music on demand. The network's digital platforms include
the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
America's Second Harvest - The Nation's Food Bank Network is the largest
charitable domestic hunger-relief organization inthe United States. Through
its network of more than 200 member food banks, America's Second Harvest
annually provides assistance to more than 25 million people in need, including
more than 9 million children and nearly 3 million seniors in all 50 states,
theDistrict of Columbia andPuerto Rico. Each year, America's Second Harvest
secures and distributes more than 2 billion pounds of food and grocery
products to support feeding programs at approximately 63,000 local charitable
agencies, including food pantries, soup kitchens, emergency shelters,
after-school programs, and Kids Cafes. To learn more, please visit
www.secondharvest.org .
SOURCE CMT
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily News
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