Published:
Video: Enerpulse Launches Quirky Fuel Economy Campaign
ALBUQUERQUE, N.M., July 16 /PRNewswire/ -- Enerpulse, Inc. has just
released its newest ad campaign called, "Tired of getting beat up at the
pump?" The print ad has a dark and gritty, Fight Club-inspired slant, while
the television ad features an animated gas pump that literally springs to
life, beating up a reluctant male motorist as he fills up his tank.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/enerpulse/34041/
The campaign was developed byAlbuquerque-based Esparza Advertising and
was produced byLos Angeles-based Continuum Content. According to Del Esparza,
President of Esparza Advertising, "We wanted to tap into the pain people feel
when they fill their tanks with a $100 of gasoline." Also, Chris Buckley, CEO
of Continuum Content said, "The gas pump needed a unique personality that
would allow us to generate several interesting ad episodes."
The campaign is designed to call attention to the fuel economy and
performance benefits of Pulstar(TM) Pulse Plugs, a drop-in, "plug-and-play"
spark plug replacement for cars, trucks and SUV's. See www.pulstar.com.
The new, national ad campaign will run in magazines and on television at a
time when some say gasoline could reach $6 per gallon. Launched in June of
2007, Pulstar(TM) has already attracted a significant following and is
receiving good press for its effectiveness. Originally perceived as strictly a
performance-enhancement product, high gas prices have pushed Pulstar(TM) to
the forefront for those consumers seeking fuel-efficient and green technology
upgrades.
Daniel Parker, CEO of Enerpulse, points out that Pulstar(TM) Pulse Plugs
are a great option for consumers frustrated with high gas prices, global
warming and dependence on foreign oil. He states, "People just feel helpless.
We provide a powerful and pro-active solution to a critical problem.
Pulstar(TM) Pulse Plugs are the smart way to increase your vehicle's fuel
economy and performance while doing your part to decrease carbon dioxide
emissions."
Enerpulse, Inc., a privately held company headquartered inAlbuquerque,
N.M., was founded in 1996. The company develops environmentally-friendly
ignition products through the application of pulsed power technology. For more
information, visit www.pulstar.com.
Contact:
Natalie Carter
ncarter@enerpulse.com
1-505-999-2005
SOURCE Enerpulse, Inc.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: Environment, Oil, Gas and Energy, new mexico, california
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