Published:
'Dark' Friday Looms, as 'Batman' Sells Out Hundreds of Thursday Midnight (and Beyond) Showtimes on Fandango.com
LOS ANGELES, July 16 /PRNewswire/ -- Tomorrow night film fans will flock
to movie theaters to welcome the arrival of "The Dark Knight", debuting with
nearly 2,500 Thursday midnight performances nationwide, reports Fandango, the
nation's leading moviegoer destination.
Across the country, hundreds of showtimes are sold out through the
weekend, fromWashington, D.C. toPuyallup, Washington, at
http://www.fandango.com/thedarkknight.
The new "Batman" movie, which currently represents more than 90% of all
weekly ticket sales on Fandango, may end up creating a "'Dark' Friday" effect
at some offices around the country. In a recent poll on Fandango, 38% of
"Knight" fans said they intend to take off a few hours or the entire day on
Friday, July 18, in order to catch the movie.
"At this point in the film's sales cycle, 'The Dark Knight' is outselling
all major releases since 2005's 'Star Wars: Episode III - Revenge of the
Sith'," notes Rick Butler, chief operating officer of Fandango, "and it's
benefiting from the highest fan anticipation of any movie this year. The late
Heath Ledger's portrayal of The Joker marks one of those rare occurrences
where an actor's Oscar-worthy performance coincides with certain box office
success."
"The Dark Knight" is contributing greatly to increased traffic and
ticketing on the Web. With nearly 7 million monthly unique visitors, Fandango
is seeing an 18% increase in year-over-year traffic to its site, according to
Nielsen//NetRatings for June 2008.
About Fandango
One of the Web's top movie and entertainment destinations, Fandango sells
tickets to more than 15,000 screens. Fandango entertains and informs consumers
with reviews, commentary and trailers, and offers the ability to quickly
select a film, plan where and when to see it, and conveniently buy tickets in
advance. Fandango is available at http://www.fandango.com, 1-800-FANDANGO and
via your wireless mobile device at mobile.fandango.com. Fandango is a unit of
Comcast Interactive Media.
SOURCE Fandango
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