Published:
On2 Technologies Partners with China Central Television (CCTV) to Deliver Video Coverage of the Beijing Olympics Over the Web
TARRYTOWN, N.Y., July 14 /PRNewswire-FirstCall/ -- On2 Technologies, Inc.
(Amex: ONT), a leader in video compression technologies, announced today that
China's nationwide broadcasting network, CCTV, will use On2 Flix(R) Engine to
encode and publish video coverage of the Beijing Olympics on its domestic web
site www.cctv.com. CCTV, the official internet and mobile phone broadcaster of
the 2008 games, will deliver an exclusive video on demand service using On2
VP6-based Adobe Flash video across its network of more than 1000 servers;
bringing 24/7 accessibility of the 2008 Beijing Olympics toChina's internet
users.
Channel 5, dubbed the "Olympic Channel" earlier this year, is spearheading
the move to On2 VP6 based Flash video for CCTV. By using On2's Flix Engine,
CCTV will benefit from the latest encoding tools for the format which deliver
up to a 40% performance improvement over legacy VP6 encoders, and are
particularly effective for encoding fast movement sequences characteristic to
sports coverage.
"Our bandwidth costs are very high as we need to support a large number of
concurrent downloads, and this will inevitably increase during the Olympics,"
says Mr. Shan Xiaolei, Director, Technology Management Commission, CCTV. "On2
have helped us quickly address this problem by contributing the Flix Engines
we need to publish our sports coverage in TrueMotion(R)-based Flash video."
By using On2 technology, CCTV is able to reduce the bandwidth needed to
deliver high quality web video by as much as 40%. Following this initial
collaboration, CCTV intends to expand the use of On2's solutions to deliver
video across multiple screens.
"We are pleased to provide CCTV with the technologies they need to deliver
a high quality VOD service in time for the Olympics," says Eero Kaikkonen,
Chief Marketing Officer, On2 Technologies. "We see this as the beginning of a
long term partnership that will see our two companies working together to lay
the foundation of web TV inChina."
Flix Engine is a leading server side platform for encoding and publishing
Flash video. The On2 VP6 video compression scheme is used by many of the
leading UGC sites, CDNs and content owners including Facebook, Daum,
Eurosport, Akamai and Brightcove to encode all genres of video targeted for
web delivery in Flash format. Coupling high quality with low datarates and
supporting cue points and alpha channel in Adobe Flash, VP6 is proprietary to
On2 Technologies, and as such does not bear content royalties like those
levied by MPEG-LA. For more information, visit www.on2.com.
About On2 Technologies
On2 creates advanced video compression technologies for desktop and
wireless. Powering the video in many of today's leading web and mobile
applications and devices, On2's customers include: Nokia, Infineon, Mediatek,
Sony, Facebook, Brightcove, Move Networks, Adobe and Skype. On2 Technologies
is headquartered inTarrytown, NY USA. For more information please visit
www.on2.com
About CCTV
China Central Television (CCTV) is the national television station ofthe
People's Republic of China. It is the largest television station inChina, and
plays an important role in education, information dissemination, culture,
entertainment and social services.
CCTV attracts more than one billion viewers, with coverage of 90.3% of the
population inChina. Its international and English channels are transmitted by
satellite virtually all over the world.
CCTV.com's digital team will work closely with the broadcast team at CCTV
to develop joint executions across media platforms. This will ensure Chinese
Olympic fans have access to the best possible Olympic coverage in 2008.
Trademarks mentioned in this release are the property of their respective
owners.
SOURCE On2 Technologies, Inc.
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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