Published:
CVS/pharmacy and Kodak Help Customers Go Beyond Simply Printing Their Photos
WOONSOCKET, R.I. andROCHESTER, N.Y., July 14 /PRNewswire-FirstCall/ --
CVS/pharmacy and Eastman Kodak Company (NYSE: EK) today announced that
CVS/pharmacy is the first national retailer to offer customers both Photo
Books and KODAK Picture Movie DVDs. These innovative photo processing products
turn customers' photos into hard-cover books and movies in minutes using the
KODAK Picture Kiosk. Both of these products are now available in more than
4,500 CVS/pharmacy stores nationwide.
The CVS/pharmacy in-store Photo Book allows customers to organize, print
and bind their pictures into stylish, personalized mementos quickly and
easily. The KODAK Picture Movie DVD is a unique new product that allows people
to bring their pictures to life by designing a customized DVD with the
pictures synced to popular music. Customers can bring their photos into the
store in practically any format (prints, photo CDs, memory cards and USB Flash
memory cards), easily create these products in minutes, and walk out with a
customized keepsake that tells a story or makes a thoughtful gift.
To celebrate this partnership, members of the CVS/pharmacy ExtraCare
rewards program will have the opportunity to try these new products and get
full credit for the product price, through a limited-time ExtraCare
promotional offer. From July 13 through July 19, cardholders can create one
in-store Photo Book; from July 27 through August 2, cardholders can create one
KODAK Picture Movie DVD, and receive CVS/pharmacy Extra Bucks equivalent to
the price of the Photo Book or KODAK Picture Movie DVD.
The Photo Book and KODAK Picture Movie DVD photo processing solutions are
examples of how retail photo kiosks have evolved to enable consumers to
experience their digital photos in new and creative ways. CVS/pharmacy
pioneered the use of the in-store KODAK Photo Book service in late 2007. With
the launch of KODAK Picture Movie DVD, the company is once again spearheading
the adoption of an industry innovation.
How it works
CVS/pharmacy's ExtraCare program is the largest consumer rewards program
in the U.S., with more than 50 million cardholders. When ExtraCare cardholders
visit a CVS/pharmacy store during either of the Photo Book or KODAK Picture
Movie DVD promotional weeks, they will be able to purchase the featured
product at a sale price. Cardholders will instantly receive back the price of
the Photo Book or KODAK Picture Movie DVD in Extra Bucks, which can be used
towards nearly anything in CVS/pharmacy. The Photo Book promotional week is
July 13 through July 19 and includes the 4x6 or 6x8 book. The KODAK Picture
Movie DVD promotional week is July 27 through August 2.
About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS),
is America's largest retail pharmacy with 6,300 retail locations. CVS/pharmacy
is committed to improving the lives of those we serve by making innovative and
high-quality health and pharmacy services safe, affordable and easy to access,
both in its stores and online at CVS.com. General information about
CVS/pharmacy and CVS Caremark is available at http://www.cvs.com/pressroom, as
well as http://investor.cvs.com.
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
To learn more, visit http://www.kodak.com, and our blogs:
1000words.kodak.com, and PluggedIn.kodak.com.
2008
KODAK and EASYSHARE are trademarks of Kodak.
SOURCE CVS/pharmacy; Kodak
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
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