New Web Site Serves 78 Million Boomers

Highly trained reviewers at Verving.com pre-screen all link suggestions in each subject area and provide thumbnail summaries that further refine possible search choices. Users ratings can also be added to increase the value of the information.

"Verving means 'energetic style' and we work to live up to that standard," stated Melissa Parrish, CEO and Founder of Verving.com. "We have invested thousands of hours of effort to discover the best of the web for our energized Boomer members. There is a massive amount of content online, so it's difficult to find the most relevant information. We sift through the sites in key topic areas to help our visitors save time in their search and find the best information available."

Too much content, too little time

One of the problems facing many users is that they use unstructured queries which can lead to mediocre results. Furthermore, search engine results can be easily skewed by webmasters who "tweak" their code to improve rankings taking surfers to sites that may not offer the best content. With normal search tools, sites are not reviewed and most users are not surfing deep enough to always find the best content.

    Verving solves these problems by:
    -- cutting through the clutter
    -- serving as a guide to the Internet
    -- helping users to become better surfers
    -- acting as an expert-on-call
    -- providing reliable, third-party results that can be refined with user
       feedback

At the site, users can search within seven interest areas: Body, Mind and Soul; Travel & Leisure; Family & Friends; Finance & Law; Community Involvement; Shopping, and News & Events. There is also a powerful free form search that focuses on the reviewed web content.

In addition to web guidance, Verving also provides social networking through discussion groups, user comments and other member involvement.

About Verving

Headquartered inBoulder, Colorado, Verving, Inc. is the company supporting the Verving.com website. The company is staffed by a team of talented individuals focused on creating a quality experience for all site visitors. Verving is particularly directed at the largest and most affluent group online: an estimated 44 million Boomers, with an annual spending power of more than $1 trillion. For more information, please contact info@verving.com.

SOURCE Verving, Inc.

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