EpicenterSpark Living Group Partnership Sparks a Reawakening in Senior Living Excellence

"Retirement is inherently about lifestyle," says Gorsuch. "Seniors are not only looking for safe, comfortable residences, they want to live in fun, social communities that offer a fully array of convenience services, including wellness and life-long learning."

Don and Scott recognized that their combined development, hospitality and management experience gave them the perfect skills to enhance senior living. "We take a fresh approach to creating vibrant living environments by coupling hospitality services with wellness and lifestyle programs. We help developers and existing retirement community owners create communities that empower people 55+ to live robust lives, based upon their interests and experiences," noted Gorsuch.

According to the U.S. Bureau of the Census, there is an expected growth rate of 100 percent in the 65+ age group over the next 30 years. Further the "over 50" population will more than double in the next 35 years. The result will be an explosive increase in the number of individuals who soon will be considering a variety of housing alternatives and ultimately the lifestyle that will accompany these housing options.

A majority of today's seniors are well educated, focused on a quality lifestyle, seeking convenience and ultimately looking for a "living experience." As a result, people 55+ are leading a consumer revolution for products that are relevant to their desires. Bunce emphasized that "This is a rapidly evolving, highly competitive industry and our vision is to focus on innovation, continuously improving every product, service and process. Most importantly, we know that exceptional service to both our clients and their community residents must be delivered on a reliable and consistent basis." Stressing the point, Gorsuch added, "We are dealing with peoples' lives, so earning and maintaining their trust and confidence is paramount. This is our core strength and commitment. We utilize innovative management systems to consistently deliver exceptional hospitality services."

Mr. Gorsuch has over twenty-two years experience in the development, construction, marketing and start-up of Continuing Care Retirement Communities (CCRC's), Independent Living and Assisted Living Residences. He is one of the premier marketers of Senior Housing in the Rocky Mountain Region bringing his unique approach to outreach, lifestyle, resident satisfaction and employee focus to each community. His multi-state experience includes site evaluation, market analysis, entitlement, concept development, sales and marketing, community outreach, project positioning, operational strategies and homeowner association management. He has held executive leadership roles with MacKenzie House, Concordia on the Lake, The Legacy at Lowry, The Academy of Boulder and Carolina Meadows. His consulting contracts include Life Care Services, The Bridges at Castle Pines, Liberty Heights and Covenant Village of Colorado.

Mr. Bunce has nearly twenty-five years of management experience in all facets of resort, conference, hotel and condo-hotel management and has been recognized for performance excellence in nearly every discipline of the hospitality industry. His operations, sales, marketing and revenue management experience includes leading multi-unit resorts and hotels where he consistently exceeded profitability, quality, and revenue goals. In addition, he has managed multi-unit food and beverage operations, hotel openings and hotel conversions. Bunce has worked at the Senior Management and Vice President level with companies such as Radisson, ResortQuest, Hilton International, and Intrawest.

EpicenterSpark Living Group will not only serve as community operators and providers of marketing expertise, they will also provide development-planning services to the industry. Gorsuch noted that "Developers normally have a strong vision of what they want to build, but may not have the experience to understand the intricacies of 'the complete package' that they will ultimately need to deliver if they wish to be successful in such a competitive marketplace. We advise on every detail of senior housing from location, architecture and interior design to programming, sales, marketing and, finally, the lifestyle components. We can offer developers a seasoned talent pool of experienced professionals, each with their own distinctive skills and talents."

    Additional services offered will include:
    --  Evaluating potential building sites
    --  Coordinating market research, evaluating key assumptions
    --  Identifying and overcoming entitlement issues
    --  Recommending design strategies
    --  Project positioning - value, unit program, building amenities
    --  Marketing and Sales

-- Presentations to regulatory agencies, stakeholders and community decision makers

    --  Community Outreach
    --  Lifestyle enrichment opportunities
    --  Identify operational strategies for 3rd party or self management
    --  Refresh existing communities, enabling them to be competitive

About EpicenterSpark Living Group

EpicenterSpark Living Group, (a sister company to EpicenterSpark Hospitality) is a full-service senior housing firm, specializing in development planning, marketing and management. They are committed to developing fresh and exciting communities where people thrive and enjoy life. To learn more about the vision of EpicenterSpark Living Group and the services provided, please contact Don Gorsuch at 303.960.0012 or visit their website at http://www.epicenterspark.com

Contact: Lynette Hegeman, 970-389-4113

              lhegeman@epicenterspark.com

SOURCE epicenterspark.com

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Copyright © 2008, NewsBlaze, Daily News

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