Schiffrin Barroway Topaz & Kessler, LLP Announces ERISA Investigation of Fifth Third Bancorp, Inc. 401(k) Plan (Master Profit Sharing Plan)

RADNOR, Pa., July 3, 2008 (PRIME NEWSWIRE) -- ADVERTISING MATERIAL - Schiffrin Barroway Topaz & Kessler, LLP ("SBTK") has commenced an investigation relating to Fifth Third Bancorp, Inc. ("Fifth Third" or the "Company") and potential violations of the Employee Retirement Income Security Act of 1974 ("ERISA"), and focuses on investments in Fifth Third Bancorp stock as part of the Fifth Third Bancorp Master Profit Sharing Plan (the "Plan").

SBTK's investigation relates to whether Fifth Third and other administrators of the Plan may have breached their ERISA-mandated fiduciary duties of loyalty and prudence to participants and beneficiaries of the Plan. Pursuant to the ERISA Statute, a plan administrator must manage the assets of the Plan prudently and loyally and may not invest plan assets in Company stock when it was no longer a prudent investment for participants' retirement savings.

If you wish to discuss this action or have any questions concerning this notice or your rights or interests with respect to these matters and are or were a participant in the Fifth Third Bancorp Master Profit Sharing Plan, please contact Schiffrin Barroway Topaz & Kessler, LLP (Edward Ciolko, Esq. or Tiffany Melvin) toll free at 1-888-299-7706 or 1-610-667-7706, or via e-mail at info@sbtklaw.com.

Schiffrin Barroway Topaz & Kessler, LLP is a Pennsylvania law firm, committed to helping employees and retirees protect their retirement savings. If you are or were a participant in the plan, you may retain Schiffrin Barroway Topaz & Kessler, LLP, you may retain other counsel, do nothing, or take other steps to protect your rights.

Before making your choice of attorney, you should give this matter careful thought. The selection of an attorney is an important decision. Schiffrin Barroway Topaz & Kessler, LLP is responsible for the content and dissemination of this notice. For more information about Schiffrin Barroway Topaz & Kessler, LLP please visit www.sbtklaw.com. ADVERTISING MATERIAL

CONTACT:  Schiffrin Barroway Topaz & Kessler, LLP
          Edward Ciolko, Esq.
          Tiffany Melvin
          1-888-299-7706 
          1-610-667-7706
          info@sbtklaw.com
          280 King of Prussia Road
          Radnor, PA 19087

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