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Susan G. Komen for the Cure(R)'s Circle of Promise to Mobilize African American Women Against Breast Cancer at 2008 Music Festival


    DALLAS, July 3 /PRNewswire/ --

    WHAT:      Circle of Promise Ambassadors Ebony Steele and Dr. Rovenia
               Brock (Dr. Ro) will bring the fight against breast cancer to
               the 2008 Essence Music Festival. Steele and Dr. Ro will share
               their view on breast cancer in the African American community
               during "Chick Chat" sessions. Platinum recording artist Lyfe
               Jennings and R&B newcomer Noel Gourdin will visit the Circle of
               Promise booth to greet fans and sign autographs for the first
               100 people who visit the booth.

               Together, Circle of Promise and Essence will raise awareness
               through educational materials, dialogue and advice about how
               African Americans can help to combat breast cancer. Nationwide,
               African Americans have a lower incidence of breast cancer but
               are more likely to die from the disease. According to the
               National Cancer Institute, in Louisiana alone, African American
               women have breast cancer incidence rates similar to the
               national rate but have death rates 17 percent higher; they lead
               third in the nation for the highest death rates.

               For information on Circle of Promise visit
               http://www.circleofpromise.org/

    WHAT:      Circle of Promise Ambassadors host "Chick Chat":
               -- Ebony Steele, syndicated radio personality
               -- Dr. Ro, acclaimed author and nutritionist

               Special Guests:
               -- R&B artists, Lyfe Jennings and Noel Gourdin

    WHEN:      Dr. Ro Health Chats and Book Signing:
               -- Friday, July 4 at 11:00 a.m. and 2:00 p.m.

               Ebony Steele and Dr. Ro Host "Chick Chat":
               -- Saturday, July 5 at 11:00 a.m. and 2:00 p.m.
               -- Sunday, July 6 at 11:00 a.m.

    WHERE:     Essence Music Festival
               Booth #401 Ernest N. Morial Convention Center in New Orleans

    MEDIA OP:  Members of the media are invited to stop by the Circle of
               Promise booth to cover the uniquely entertaining way our
               ambassadors educate Festival attendees about combating breast
               cancer in African Americans.

    (Logo:  http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

SOURCE Susan G. Komen for the Cure

Tags: ,HEA,ENT,MUS,BLK,WOM,NPT,Susan-G.-Komen
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