Published:
MediaWhiz Acquires ScribeFire(TM): Web's #1 Blog-Editing Technology for Firefox(R)
NEW YORK, July 3 /PRNewswire/ -- MediaWhiz (http://www.mediawhiz.com), a
leading results-driven online advertising company, today announced the
acquisition of ScribeFire (www.scribefire.com), the Web's #1 Firefox(R)
blog-editing technology. Simultaneously, MediaWhiz announced the release of a
beta version of ScribeFire QuickAds, online advertising's first 'point and
click' ad optimization technology.
ScribeFire enables users to easily drag and drop formatted text from the
web into their blog(s), as well as post entries and take notes, directly
through the Firefox browser. ScribeFire currently has over 150,000 active
users, and is compatible with all major blog services (e.g. WordPress,
TypePad, Blogger, Yahoo 360, etc.).
ScribeFire QuickAds' 'point and click' ad optimization technology, the
first to enable web publishers to serve fully optimized banner ads without the
hassle of adding additional code, greatly facilitates online advertising
integration on blogs. Web publishers can add IAB-standard in-page ad formats
(e.g. Leaderboard: 728x90, Wide Skyscraper: 160x600, and Medium Rectangle:
300x250), and in-text advertisements to their blogs via an easy three-click
process.
ScribeFire QuickAds' ad optimization decision engine automatically selects
the highest revenue producing banner to display on the user's website. Ads
are selected from the MediaWhiz ad inventory pool, which is fueled by
MediaWhiz's experienced sales team and relationships with over 100 ad
networks. Web publishers can access comprehensive ad inventory performance
and earnings data on the ScribeFire website (http://www.scribefire.com).
"ScribeFire is a great addition to the MediaWhiz portfolio of products,"
said Patrick Gavin, President of ScribeFire. "Our patent-pending ad
optimization technology and relationships with over 100 top ad networks will
enable bloggers to see the greatest possible value for their ad inventory.
Our dedicated sales force exposes small web publishers to advertisers and ad
networks that they previously had little or no access to, and with no monthly
minimums or up-front costs."
"Direct advertisers and ad networks now have the opportunity to reach
massive audiences visiting an increasingly influential medium, the
blogosphere," added Jonathan Shapiro, CEO of MediaWhiz. "ScribeFire QuickAds'
innovative technology has the added benefit of enabling advertisers to
auto-optimize multiple ad units based on key performance metrics, thereby
improving the overall performance of their campaign."
ScribeFire's blog-editor and ScribeFire QuickAds are available for FREE
download at the ScribeFire website: http://www.scribefire.com.
About MediaWhiz
Founded in 2001, MediaWhiz has grown steadily to become a leader in the
online advertising space. MediaWhiz provides its clients with five
results-driven online advertising services: Lead Generation, Email Marketing,
Affiliate Marketing, Display Advertising, and Search Marketing. Over 3,000
advertisers across dozens of verticals leverage the innovative solutions and
online advertising expertise of MediaWhiz to improve their online advertising
results. The MediaWhiz advertising network consists of over 30,000 top online
publishers, who leverage MediaWhiz to maximize the profitability of their web
traffic.
MediaWhiz has approximately 140 employees between offices inNew York
(corporate headquarters),Atlanta, and Ft. Lauderdale.
Learn more at http://www.mediawhiz.com, or call 888-866-WHIZ.
SOURCE MediaWhiz
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily News
Tags: Computers and Electronics, Internet, Software, Banking and Finance, High Tech, new york
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