LGBT Marketing National Webinar 2008

BOSTON, July 2 /PRNewswire/ -- During the nation's present economic downturn, many companies are considering strategies to attract and retain new customers. Not surprising, many more are taking a closer look at America's lesbian, gay, bisexual and transgender (LGBT) households - projected to be a $712 billion marketplace in 2008.

Moderated by Serge Gojkovich of Gay Consultants, Inc. (GCI), three leading LGBT marketing firms will highlight topics regarding the gay and lesbian marketplace and how to best reach this savvy but often overlooked consumer segment in 2008.

Bob Witeck of Witeck-Combs Communications, Inc.,Washington DC, will provide webinar participants a contemporary LGBT Market Snapshot - a glimpse of America's LGBT households and consumers today with insight about buying power, demographics and consumer behaviors.

David Paisley of Community Marketing, Inc.,San Francisco, CA will look at LGBT "Niche" Communications. Many companies refer to the "LGBT niche" in their sales and marketing plans, but there are many diverse communities within LGBT (based on age, gender, ethnicity, geography, etc.). With a limited budget, fine-tuning communication investments toward your best prospects makes financial sense. David will show how to identify appropriately matched niche markets within LGBT, and through case studies, how other companies are communicating their products and services to these communities within the community.

Matthew Skallerud of Pink Banana Media,West Hollywood, CA, will discuss how to integrate banner advertising with blogs and editorial content, social networking, and search engine optimization and illustrate how all of these components can now fit together into one complete online marketing solution, using some of the most advanced concepts in online marketing today and designed to maximize a campaign's online reach, its effectiveness and its bottom line.

Individuals interested in registering for this webinar can go to: www.gcimarketing.com/webinar. Each individual registration for the LGBT Marketing Webinar will be $40 U.S. The webinar will be scheduled for 90 minutes.

Questions regarding the LGBT Marketing 2008 Webinar may be addressed to Serge Gojkovich 617-953-1701 or serge@gayconsultants.com.

SOURCE Gay Consultants, Inc.

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Copyright © 2008, NewsBlaze, Daily News

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