Published:
Keep A Child Alive and Alicia Keys Raise $40,000 Through Mobile Donations During U.S. Concert Tour
NEW YORK, July 2 /PRNewswire/ -- Eleven-time Grammy Award winner Alicia
Keys launched one of the first text message donation campaigns in the U.S. to
benefit Keep A Child Alive. During her As I Am concert tour, Keys took a few
moments out of each show to show a clip from her film Alicia inAfrica:
Journey to the Motherland and to invite fans to donate $5 using their mobile
phones. By text messaging the word 'ALIVE' to shortcode 90999, thousands of
fans donated on the spot to Keep A Child Alive, helping support the
organization's crucial efforts in communities affected by AIDS inAfrica.
The mobile giving campaign proved to be a viable new fundraising channel
for Keep A Child Alive with close to 8,000 fans donating over $40,000 to
combat the African AIDS Pandemic.
"Texting can provide a way to give at that instant when we are moved,
rather than later when life takes over," said Alicia Keys.
"For many people, this was their first encounter with mobile giving and it
came through Keep A Child Alive, which has always been a cutting-edge,
progressive organization," explained Leigh Blake, Co-Founder and President of
Keep A Child Alive. "I'm convinced that the ease of mobile giving helped us
receive many contributions we might not have gotten otherwise."
"The launch of text message donations marks a true milestone in the world
of philanthropy," said James Eberhard, Chairman and CEO of Mobile Accord.
"Mobile giving creates a system where instead of raising millions of dollars
from 5 or 10 people, nonprofits now have the ability to instantly raise
individual donations of $5 or $10 from millions of people. This was
demonstrated during the Alicia Keys concert series with our mGive platform, as
we saw between 6-12% of the audience use their phone and participate."
The new mobile giving channel is enabled by the Mobile Giving Foundation
(MGF), a new 501 C 3 tax exempt nonprofit that manages mobile giving standards
and donor interaction, qualifies charities, and distributes donated funds. The
Mobile Giving Foundation is pioneering mobile giving with the support of major
wireless carriers, charities, sponsors and service providers.
"This is a true turning point in the history of the wireless industry,"
said Jim Manis, founder and CEO of the MGF. "Not only are we at the forefront
of wireless giving but we are fortunate enough to be partnered with Keep A
Child Alive, an organization as skilled at promoting giving as it is at
combating AIDS. This is a remarkable partnership that underscores the personal
nature and value of mobile technology in empowering consumers to make a
difference in the world."
Keep A Child Alive Mobile Donation in-venue promotions focused on
text-based calls to action (Text ALIVE to 90999 to Give $5) found on
big-screen displays, in-venue signage, print material and retail merchandise.
Keep A Child Alive and Ms. Keys now focus their appeals to fans and supporters
online by utilizing the Social Giving solutions provided by mGive. With the
custom flash widgets and Facebook Giving Application, Keep A Child Alive can
now maximize its online reach by integrating giving into social networking
channels.
About Keep A Child Alive
Keep A Child Alive is a charitable organization committed to accelerating
action to combat the global AIDS pandemic. With more than 28 million dead and
15 million orphaned, the disease continues, wiping out whole societies,
threatening economic infrastructures and creating tragic family devastation.
KCA provides life-saving medication, social support, and orphan care, to keep
these children and families alive. We also develop global awareness campaigns
targeted at boosting funding for the fight against HIV/AIDS. For just a
dollar a day, you can help save the life of a child or a parent who cannot
afford essential treatment and care in some of the world's poorest countries.
http://www.keepachildalive.org
About Mobile Accord
Mobile Accord is the leading provider of mobile technology to non-profit
organizations with its mobile donation platform mGive that allows
organizations an end-to-end solution for managing mobile donations with
integration into social networks and web donation collection tools. For more
information visit: http://www.MobileAccord.com or http://www.mGive.com.
About Mobile Giving Foundation
The Mobile Giving Foundation is enabling the mobile channel for charitable
giving by providing the organizational layer, operational guidelines and
technical infrastructure for nonprofit organizations and donors to use the
incredible power and convenience of mobile technology. For further
information, please refer to the MGF Web site at http://www.mobilegiving.org.
SOURCE Keep A Child Alive
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
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