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Keating Magee Announces Sonic Boomers(C) or Bust! Webinar

NEW ORLEANS, July 2 /PRNewswire/ -- Keating Magee (http://www.keatingmagee.com), a full-service advertising and marketing agency, today announced a thought leadership webinar titled: Sonic Boomers(C) or Bust! scheduled for Wednesday, July 16 at 2 p.m. CDT. This informative webinar will provide new insight into 55-64 year old Baby Boomers or "Sonic Boomers" as identified by Keating Magee. This largely untapped segment of the market that's worth millions, if not billions, is ignored by many marketers. The webinar will also focus on the "who, why and how" of Sonic Boomers and how they impact a company's bottom line.

The webinar is organized in such a way that the cohort will be clearly defined (size, cultural influences, economic power, willingness to spend), and implications and opportunities for marketers to better engage the Sonic Boomer with their brand will be discussed.

According to Holly McCollum, Keating Magee chief operating officer, "Keating Magee is committed to exploring new and uncharted marketing territory, so we can continue to provide our clients with the most strategic means of reaching and engaging consumers. This webinar will undoubtedly help marketers better understand the importance of engaging Sonic Boomers in a way that is relevant to them."

    Industry Experts for the Sonic Boomers or Bust! Webinar include:

    Cara Zorzi, Manager, Marketing & Customer Research
    M.D. Anderson Cancer Center

    Jim Cook, Senior Vice President
    Clear Channel Creative Services Group

    Chuck Brownfield, Chief Executive Officer
    Global Hospitality Advisors

    Lena Liller, Director of Strategy
    Keating Magee Advertising & Marketing

    Moderated by Betsie Gambel, Senior Vice President
    Keating Magee Advertising & Marketing

This one-hour discussion, available at no cost to participants, is designed for any marketing professional seeking to boost their profitability in today's dramatically different market. The webinar takes place Wednesday, July 16 at 2 p.m. CDT. Space is limited. To reserve a place, please go to the GoToWebinar link at: https://www1.gotomeeting.com/register/540195338

For further information, please contact Katie Hiatt at 504.299.7177 or at khiatt@keatingmagee.com.

SOURCE Keating Magee

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Keating Magee Announces Sonic Boomers(C) or Bust! Webinar