Dealix to Integrate Distribution Technology into MSN Autos

(Logo: http://www.newscom.com/cgi-bin/prnh/20071213/COBALTLOGO)

Dealix will integrate its lead distribution technology with the Microsoft network in order to give MSN visitors a seamless MSN Autos experience. Dealix will provide fulfillment for the thousands of car buyers who look to MSN Autos each week for help in obtaining price quotes for new cars from local auto dealers.

Dealix, founded in 1998, has the broadest and highest quality lead supply network in the industry, with extensive experience providing quality automotive leads for third parties. Dealix's advanced quality control and routing technology, powered by its robust platform, matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily. Dealix will begin to power the MSN quote process during the third quarter of 2008.

"We are excited to partner with MSN," said Anna Zornosa, general manager of Dealix. "MSN Autos has been an innovator and a leader in helping car buyers through a complex shopping process. Our goals are well-matched: Dealix is devoted to helping consumers find the car they want with speed and ease. Our collaboration with MSN Autos will help provide new car dealers with the highest quality and volume of leads, helping dealerships sell more cars and giving shoppers the information they need."

About Dealix

Dealix, a division of Cobalt, is the world's leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers. Dealix has the broadest and highest quality lead supply network in the industry, including partnerships with AOL Autos, Edmunds, Kelley Blue Book, MSN Autos and Yahoo! Autos. Dealix's advanced quality control and routing technology matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality user experience while providing dealers one of the most efficient methods to sell more cars.

     Media Contact
     Amy Hatch
     Marketing Manager, Cobalt
     ahatch@cobalt.com
     206.219.8132

SOURCE Cobalt Group; Dealix Corporation

Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze, Daily News

Tags: Computers and Electronics, Banking and Finance, california

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