Polar to Feature Live Tour de France Race Data

    LAKE SUCCESS, N.Y., July 2 /PRNewswire/ --

    WHO:       Polar Electro, the leader in heart rate monitoring and fitness
               assessment technology

    WHAT:      Micro-site with real-time performance and positioning data from
               various pro cyclists during every stage of the Tour de France.
               Each day, top riders from Polar-sponsored teams are selected
               and tracked through the entire stage. Bicycling.com, the
               leading cycling Web site, will also feature the Polar live race
               data. It's a great way to add depth and cool information to any
               Tour coverage.

               Displayed information will include:

               - Heart rate, speed, cadence, power (wattage), altitude,
                 and L-R pedaling balance
               - Live positioning, via Google Maps

    HOW:       Polar's telemetry (live data) technology & Polar cycling
               computers (C600 w/Power, CS600 and CS400)

    WHEN:      July 5 - July 27th, during live coverage of all Tour de France
               stages

    LIVE DATA
    WEB SITE:  http://livedata.polar.fi/extra (site to go live at start of
               race, Sat. July 5th)

    ALSO AT:   www.bicycling.com as part of their Tour de France coverage

    IDEAS FOR  - Link directly to the Polar site or suggest the link as part
    MEDIA:       of your Tour coverage
               - Live blog each Tour stage, including the latest rider data
                 from Polar
               - Analyze & compare rider data as part of your post-stage
                 coverage
               - Review a Polar cycling computer, comparing your data to the
                 pros!
               - Polar cycling products:
                 http://polarusa.com/consumer/cycling/products.asp
               - Speak with Polar about how the live race data is made
                 possible (contact info below)

Headquartered inLake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. The company is dedicated to improving people's health and well-being by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers "listen" to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Polar suites of fitness technology are used by fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products and programs, visit www.polarusa.com.

                                   Contact:

    Jasmine Lyons                                     Roberto Lebron
    CooperKatz for Polar                              CooperKatz for Polar
    Office: (917) 595-3046                            Office: (917) 595-3035
    jlyons@cooperkatz.com                             rlebron@cooperkatz.com

SOURCE Polar

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Copyright © 2008, NewsBlaze, Daily News

Tags: ,SPT,HEA,MTC,BIM,CSE,CPR,PDT,NY-Polar-TourDeFrance

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