Published:
UPDATE: Audi of America Reports Increased June Sales and Market Share
HERNDON, Va., July 1 /PRNewswire/ -- New data added below Audi's "Total
Sales" on table -- Audi of America, Inc. announced today auto sales for the
month of June totaling 8,203, an increase of 5.3% from last year's figures;
the brand also experienced a 1.8 percent increase in market share for the
month within the luxury segment to reach 7.8%. Audi was the only luxury brand
to record a year over year increase in sales. Audi Certified Pre-Owned (CPO)
sales also continued their record-setting trend; compared with last year's
June figures, CPO sales rose to 2,787 units, an increase of 23.6%.
"Audi of America's strong June sales demonstrate our quality and strong
fuel economy offerings," said Johan de Nysschen, executive vice president,
Audi of America. "Consumers looking for style, power and efficiency are
continuing to respond positively to Audi's progressive brand of luxury."
Nationwide, Audi sales of the A4 jumped 34.3%, demonstrating excitement
around the brand, which has seen consistent movement throughout 2008: Audi has
reported strong car (sedan and sports car) sales throughout the year, citing
high dealer traffic amid rising levels of brand awareness and consideration.
In June, Audi posted the greatest ranking improvement in initial quality in
the results from J.D. Power and Associates' 2008 industry-wide study.
To date, Audi has sold 45,023 vehicles in 2008, a 1.5% decrease over the
previous year; CPO sales for 2008 total 18,241, an increase of 41.7% over
2007.
More information on Audi's U.S. sales history is available at
http://www.media.audiusa.com
ABOUT AUDI OF AMERICA
Audi of America, Inc. offers a line of luxury vehicles that include the
Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the
high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4
sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection
technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and Avant;
the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the
new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008
TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the
most exclusive mid-engine sports cars in the world. Upcoming Audi vehicle
launches in theUSA include the updated A3 with quattro all-wheel drive (Sept.
2008), all-new A4 sedan/Avant (Sept. 2008), TTS coupe and Roadster (end 2008),
Audi Q7 3.0 TDI (Q1/2009), and Audi Q5 (Q1 2009).
AUDI US SNAPSHOT -------YEAR TO DATE-------
Jun-08 Jun-07
Jun-08 Jun-07 Yr/Yr % YTD YTD Yr/Yr %
actual actual change actual actual change
A3 419 526 -20.3% 2,369 3,446 -31.3%
A4/S4/RS 4 4,999 3,721 34.3% 23,291 21,708 7.3%
A5/S5 237 n/a n/a 2,360 n/a n/a
A6/S6 891 1,095 -18.6% 5,724 6,014 -4.8%
A8/S8 187 292 -36.0% 1,428 1,918 -25.5%
TT 468 495 -5.5% 2,525 1652 52.8%
R8 44 n/a n/a 315 n/a n/a
Audi Q7 958 1,660 -42.3% 7,011 10,973 -36.1%
Total Sales 8,203 7,789 5.3% 45,023 45,711 -1.5%
New: Luxury
Segment Share 105,827 131,591 -19.6% 670,580 744,210 -9.9%
New: Audi
Market Share 7.8% 5.9% 1.8% 6.7% 6.1% 0.6%
SOURCE Audi of America, Inc.
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