Video: Nature Valley(R) Launches Save the Trails(TM) Grant Program, Supports the American Hiking Society's National Trails Fund

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For four consecutive years, Nature Valley's Save the Trails program has also provided funding for Student Conservation Association trail preservation efforts. Nature Valley committed an additional $350,000 this year for a total of $400,000 dedicated towards trail restoration. The contribution will enable more than 60 students to make the environment a priority by committing their summer vacations to repair trails in Grand Canyon, Yellowstone and Yosemite National Parks. In total, Nature Valley has committed $450,000 to trail restoration this year.

"We're grateful Nature Valley is contributing to the American Hiking Society's National Trails Fund," said Gregory A. Miller, President for the American Hiking Society. "Nature Valley's support is not only doubling the size of the grant program, it's a testament to the company's commitment to trail conservation and community activism. Together, we are spreading the message of preserving both trails and the access they provide to our nation's pristine park lands."

Since its inception in 1998, the National Trails Fund has granted nearly $340,000 to 89 different trail projects acrossthe United States. Community preservation efforts include land acquisition, constituency building campaigns and a variety of trail work projects. With more than 200,000 miles of trails inthe United States, the National Trails Fund is the only national private grants program that helps U.S. trail-maintaining organizations build and improve hiking trails and galvanize volunteers to ensure long-term trail sustainability.

"The American Hiking Society is at the forefront of protecting our nation's trails and the hiking experience," said Tyson Andrus, Nature Valley marketing. "We're pleased to support an organization with deep roots in outdoor recreation, advocacy, volunteering and hiking. Together, we're committed to maintaining nature's playgrounds for generations to come."

Non-profit organizations can apply for a 2009 National Trails Fund grant by visiting www.wheresyours.com or www.americanhiking.org. Applicants are required to upload their written application, and are encouraged to upload pictures or videos that demonstrate their organizations mission and work. Applications are due on Aug. 15, 2008. On Sept. 30, 2008, the American Hiking Society will select the top 20 submissions, based on set criteria, for voting on www.americanhiking.org. The general public will have the opportunity to vote online for their favorite entry during the entire month of October. The top 10 entries with the most votes will each receive $5,000 to repair their respective trails. Nature Valley and the American Hiking Society will announce winners in April 2009.

To learn more about the Save the Trails grant program or the National Trails Fund, please visit http:///www.wheresyours.com or http:///www.americanhiking.org. For more information on Nature Valley, please visit www.naturevalley.com.

About Nature Valley(R)

Nature Valley(R) created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley consists of five great-tasting granola bar lines: Crunchy Granola Bars, Chewy Trail Mix Bars, Yogurt Granola Bars, Sweet & Salty Nut Granola Bars and Healthy Heart Chewy Granola Bars. Nature Valley is also the Official Natural Energy Bar of the PGA TOUR, the United States Ski and Snowboarding Association, Nature Valley NASTAR, Association of Volleyball Professionals, Cross County Ski Areas Association, Vail Resorts, Aspen Resorts, Myrtle Beach Golf Holiday and the Warren Miller Film Tour. In addition, Nature Valley is a sponsor of the Student Conservation Association and the Nature Valley Grand Prix.

About American Hiking Society

Founded in 1976, American Hiking Society is the only national, recreation-based nonprofit organization dedicated to promoting and protecting America's hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its mission and programs, visit www.AmericanHiking.org or call (301) 565-6704.

*Nature Valley(R) is a registered trademark of General Mills, Inc.

SOURCE Nature Valley

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Tags: Food and Beverages, Environment, , minnesota

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