Published:
Harrah's Entertainment and NativeEnergy Make the World Series of Poker(R) the First Climate Friendly Poker Tournament
LAS VEGAS, July 1 /PRNewswire/ -- Harrah's Operating Company, Inc., a
subsidiary of Harrah's Entertainment, Inc., announced another collaboration
with NativeEnergy, an international marketer of high quality carbon offsets,
at the World Series of Poker(R). Through NativeEnergy, Harrah's purchased
carbon offsets to mitigate the global warming impact from energy use and waste
at its six and a half week event at the Rio All Suites Hotel & Casino.
Harrah's will also offer players in the WSOP Ante Up For Africa charity and
celebrity tournament event and the WSOP Main Event the option of offsetting
the carbon emissions from air and ground travel to and fromLas Vegas, and
their hotel stays.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)
"Harrah's continues to look for innovative ways to conserve energy and
demonstrate our commitment to environmental sustainability," said Gary
Loveman, chairman, CEO and president of Harrah's Entertainment. "Our
collaboration with NativeEnergy allows us to reduce the environmental impact
of the world's largest poker event. We'd like to challenge WSOP players and
guests to join us and also purchase carbon credits to make this a more
eco-friendly event."
The purchase of carbon offsets at the WSOP will support NativeEnergy's
farmer-owned distributed wind program. With financial assistance from
NativeEnergy, new wind turbines on farms throughout the Midwest will help
farmers reduce their global warming impact from energy use and reduce their
long-term electricity costs, while helping to stabilize the electricity grid
with distributed, small scale, renewable power generation.
The Williamson family farm turbine is an example of the type of project
that the WSOP carbon offsets will help support. Located just south ofJasper,
Minnesota, the Williamson farm raises beef cattle and crops on more than 2,000
acres. Its 35 kilowatt wind turbine began generating renewable energy in the
spring of 2007. "We're very grateful for the support of companies like
Harrah's and participants in the World Series of Poker who, working with
NativeEnergy, help family farms across the country diversify our energy supply
and fight global warning," said Wayne Williamson.
Carbon offsets can be purchased at the Harrah's booth off the main floor
of the WSOP tournament area directly from NativeEnergy. Carbon offsets will
be offered based on the average estimated travel distance and hotel stay.
Carbon offset packages will also be offered which include an eco-friendly
souvenir with the offset purchase.
"Harrah's continues to be a leader in environmentally sustainable
programs. The collaboration with NativeEnergy allows Harrah's to provide
their guests the opportunity to participate in effective solutions to the
climate crisis that can be implemented today," says Tom Boucher, President and
CEO of NativeEnergy. "Environmentally conscious companies like Harrah's and
their guests are reducing and offsetting their own emissions, directly
supporting specific new projects and helping at-risk communities develop
sustainable economies in harmony with core cultural values."
About NativeEnergy
NativeEnergy leverages market demand for carbon offsets to bring on line
new Native American, family farmer and community-owned renewable energy
projects. NativeEnergy offers third party verified and certified renewable
energy credits and offsets from a variety of operating projects across America
and internationally. Through its novel approach of bringing upfront payment
to renewable projects for the estimated future carbon offsets, Native Energy
enables its clients to help directly finance the construction of specific new
wind farms and other renewable energy projects. NativeEnergy continues to
focus on real, additional offsets that provide both an environmental and a
social benefit, for both people and planet. More information is available at
http://www.nativeenergy.com.
About Harrah's Entertainment
Harrah's Entertainment, Inc. is the world's largest provider of branded
casino entertainment. Since its beginning inReno, Nevada, over 70 years ago,
Harrah's has grown through development of new properties, expansions and
acquisitions, and now owns or manages casinos on four continents. The
Company's properties operate primarily under the Harrah's(R), Caesars(R) and
Horseshoe(R) brand names; Harrah's also owns the London Clubs International
family of casinos and the World Series of Poker(R). Harrah's Entertainment is
focused on building loyalty and value with its customers through a unique
combination of great service, excellent products, unsurpassed distribution,
operational excellence and technology leadership. For more information, please
visit http://www.harrahs.com.
SOURCE Harrah's Operating Company, Inc.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: ,ENT,TRA,CNO,ENV,LIC,CSR,RCY,NV-Harrah's-Operating
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