Dover Saddlery Celebrates New Store Opening in Branchburg, New Jersey

Dover Saddlery, Inc. (NASDAQ: DOVR) celebrated the opening of its first New Jersey store in Branchburg during the weekend of May 16-18. Celebrations in this 12,000 ft store started with a VIP reception attended by over three hundred guests with an address by renowned dressage rider and trainer Betsy Steiner. More vendors than ever attended this event and the Grand Opening Weekend. Susan Lax, Branchburg store manager, said, "After all the hard work of getting the store ready it was a pleasure for us to welcome customers to our new store and see their delight with the merchandise selection." The store, located at 3150, US Highway 22, is open seven days a week. Store hours and directions can be found at DoverSaddlery.com.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (NASDAQ: DOVR) is a leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery: For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com.