Internet Broadcasting Launches 'Slantly' -- A Web-Based Opinion Tool

"Slantly takes the debate and expression of opinions online to the next level," said David Lebow, President and CEO of Internet Broadcasting. "IB has innovated to create the next generation of integrated polls and commenting on the Web. Slantly turns each discussion and poll into a dynamic forum in which users can debate the issues, vote on other users' arguments, follow threads, and sort through the sentiment that's being expressed. Slantly gives Web publishers the ability to take the news of the day and turn it into an opinion-driven forum that engages their visitors and keeps them coming back for more. We're excited to create increased engagement on our partners' sites and on the Web at large."

"As a publisher, Slantly is a flexible and easy way to turn our content into a conversation," said Tim Reynolds, Director, Interactive Media, Meredith Publishing. "It gives our users a platform for voicing their opinion, provides deeper and more meaningful interaction on our sites, keeps users there longer and gives them even more reason to come back. Slantly empowers local voices and in the process makes us more relevant."

"We are excited about our partnership with IB, one of the pioneers in local media," said Arick Wierson, GM, NYC TV. "News drives opinions. The expression and sharing of opinions connects consumers with news. Bringing Slantly into our content will add value to our loyal and rapidly-growing audience, helping them connect with their peers and their local communities."

    Among Slantly's key features:

    -- Custom Polls: Allowing publishers to design and post custom polls on
       breaking news and issues of interest to their visitors.
    -- Discussions: Users can add their comments and opinions to a forum on
       each poll that is visible with the results, thus increasing their
       engagement and driving a robust on-site dialogue.
    -- Sorting: Users can sort comments to find others who share opinion, by
       the strength of the arguments, or by time/date of posting.
    -- Demographics: Slantly builds a robust set of demographics around the
       opinions being expressed, making it possible, for example, to break
       down polls geographically to view sentiment by location.
    -- Persistent User Profiles: A user who registers once for a site using
       Slantly can express opinions across all publishers using the tool,
       improving ease-of-use and allowing users to maintain a persistent
       identity and track a portfolio of all of their opinions through which
       they can compare with friends and others.
    -- Publisher Space: All activity generated through Slantly automatically
       feeds into a central forum setting, creating a more robust area in
       which community members can interact.
    -- Publisher Dashboard: A robust dashboard gives Web publishers the
       ability to moderate and manage discussions, customize the look and
       functionality, track activity and maintain editorial control.
    -- Open Application Programming Interface (API): Slantly offers an open
       API to allow publishers and advertisers deep customization of the tool
       to meet their own needs.

Slantly is the first standalone product offered by Internet Broadcasting available to all Web publishers, in addition to the company's existing partners.

ABOUT INTERNET BROADCASTING

Established in 1996, IB is a leading local media network that builds powerful solutions -- products, content, and services -- that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success. In May 2008, the IB Local Network is comprised of over 47.7MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.

Headquartered inSt. Paul, MN with additional offices inNew York, Chicago,San Francisco,Los Angeles,Denver, andAtlanta, every member of the IB community is committed to innovating for the next era of the Internet. For more information, visit http://www.ibsys.com.

    FOR FURTHER INFORMATION, PLEASE CONTACT:
    Ayme M. Yaiser
    VP Strategic Marketing & Communication
    Internet Broadcasting
    646.562.5908

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Internet Broadcasting

Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze, Daily News

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