Fotolog Goes Mobile

"Taking one of the world's largest and most-active social networks to the mobile Internet is very exciting," said Cyril Zimmermann, CEO of Fotolog's parent company, Hi-Media Group. "Fotolog members get a powerful tool that fits the way they live and communicate, while we take another big step toward our vision of providing integrated online media solutions spanning publishing, advertising, payments and mobile solutions."

Fotolog's mobile service allows members to use their phones to upload photos to their personal Fotolog pages, see who is posting messages to their guest books and leave messages for their friends. The service is available in seven languages including English, French, German, Portuguese, Spanish, Swedish and Dutch.

The launch of Fotolog's mobile service is the first major milestone after the acquisition of the French mobile internet and SMS payments specialist, Mobile Trend, by Hi-Media, which was announced on June 24, 2008 http://www.hi-media.com/visu_uk/corporate/080625.php. The acquisition, which marked Hi-Media's entry into the multi-media mobile Internet market, enables the company to:

-- strengthen the leadership of Hi-Media's Allopass micropayments business,Europe's number one micro-payments network;

-- expand the presence in the emerging mobile advertising market of Europe's third-largest online advertising network, Hi-Media Network;

-- and, integrate mobile solutions into the web properties of Hi-Media Publishing, one of the world's top-100 web publishers, while developing stand- alone mobile sites.

"The Mobile Trend acquisition was strategic and will create value across Hi-Media Group for users, partners, shareholders, and employees worldwide," said Mr. Zimmermann. "Launching Fotolog's mobile service illustrates the power of the integrated model we have created and is just the first result of many more to come in the mobile arena."

About Fotolog, Inc.

Fotolog is the 4th most trafficked social networking site in the world (Alexa, May 2008) and represents one of the most active communities on the internet today. Among social networking sites inLatin America andEurope, it is ranked first, second, and fourth inChile,Argentina, andSpain respectively (comScore, May 2008). More than 18 million member accounts from 200 countries have shared over 550 million photos since Fotolog's inception in October 2002. Fotolog has grown virally since its founding, with virtually no marketing or member incentives. Fotolog was acquired in 2007 by Hi-Media Group (www.hi-media.com), one of the top 100 media companies worldwide, with advertising, publishing and micro-payments businesses.

    (1) Alexa, May 2008

    Media contact information:

    Andrei Bogolubov
    NEWPR Group
    917-849-9300
    Andrei.bogolubov@newprgroup.com

SOURCE Fotolog

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