MidSouth Bank, N.A. Revamps Customer Service With Oracle(R) CRM On Demand and Call Center On Demand

-- Oracle (Nasdaq: ORCL) today announced that MidSouth Bank, a growth oriented financial institution with 34 locations and 120 ATMs throughout southernLouisiana and southeastTexas, has chosen Oracle(R) CRM On Demand and Oracle's Call Center On Demand for a major overhaul of the company's customer service.

-- After evaluating six other vendors, MidSouth Bank decided Oracle was the company that met its vision for workflow, built-in analytics, and support and communication through a technology partnership.

-- Selecting Oracle will help MidSouth Bank meet many of its business goals for the project, including: increased sales and revenue; 360-degree holistic customer view; contact and campaign management; a fast ROI; better reporting of sales and marketing efforts; lead tracking and sales revenue forecasting; pipeline management; and reduction of manual processes.

-- MidSouth's technology goals include little to no in-house IT management; enhanced data integration and data integrity of customers; built- in analytics tools; ability to integrate with open source; and capability of CRM applications to parse to other web-browser based products.

-- Once the second phase of deployment is completed later this year, MidSouth Bank will benefit from a new, optimized Oracle implementation that focuses on leads, contacts, opportunities, financial accounts, service requests and dashboards that integrate with core financials.

Supporting Quotes

"By selecting Oracle CRM On Demand and Call Center On Demand, our implementation is built on a solid bedrock of industry-leading technologies that can scale for future growth," said Alex Calicchia, senior vice president and CMO, MidSouth Bank. "We are already beginning to reap the benefits from this choice."

    Supporting Resources
    -- MidSouth Bank, N.A. -- http://www.midsouthbank.com/index.html
    -- Oracle CRM On Demand -- http://tinyurl.com/4f9pul
    -- Oracle CRM Call Center On Demand -- http://tinyurl.com/6lu77t

About Oracle Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

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About MidSouth Bancorp, Inc.

MidSouth Bank, N.A. is wholly owned by MidSouth Bancorp, Inc. (Amex: MSL), a bank holding company headquartered inLafayette, La., with total assets of $937 million as of March 31, 2008. MidSouth Bank has 34 locations inLouisiana andTexas and more than 170 ATMs. The Company offers complete banking services to commercial and retail customers in south Louisiana and southeastTexas. The group is community oriented and focuses primarily on offering commercial and consumer loan and deposit services to individuals, and small and middle market businesses.

Established in 1985, MidSouth Bank has 26 offices extending along the Interstate 10 corridor in southLouisiana located inLafayette (9),Baton Rouge (3),New Iberia (3),Lake Charles (2),Sulphur,Jeanerette,Jennings, Thibodaux,Larose,Opelousas,Breaux Bridge,Cecilia,Morgan City andHouma. Additionally, the Company has six full-service offices in the southeast region ofTexas, includingBeaumont (3),Vidor,College Station andConroe. It also has a mortgage loan office inConroe and a commercial loan production office in the greaterHouston market that will be converted to a full-service banking facility in 2008.

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SOURCE Oracle

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Tags: Computers and Electronics, Software, Banking and Finance, High Tech, california, louisiana

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