Conner Prairie Names Publicis Indianapolis as Its Brand Development Counsel

"Conner Prairie is at the beginning stages of a remarkable transformation," said Ellen Rosenthal, Conner Prairie president and chief executive officer. "We eagerly anticipate partnering with Publicis to communicate how the new Conner Prairie will significantly raise the level of excitement and engagement for guests."

Tom Hirschauer, president of Publicis Indianapolis said: "Publicis has great respect for Conner Prairie's vision and willingness to move the brand into the future. We look forward to assisting the museum in building upon its distinctive brand while significantly growing the business and its fundraising potential."

Founded in 1934 by industrial maverick and philanthropist Eli Lilly, Conner Prairie's mission is to foster curiosity and learning aboutIndiana's history. The outdoor museum accomplishes this by engaging visitors in individualized, unique experiences. Today Conner Prairie is under the direction of a community-based board of directors. The museum is embarking upon a bold vision with plans to honor its strong tradition of historical authenticity while expanding and diversifying ways for visitors to experience and learn. To bring this vision to fruition, the museum sought assistance from Publicis to help build its brand.

"We were impressed with Publicis's understanding of brand development and the role the brand plays in an existing company that is reinventing itself," Rosenthal said. "It was important that the agency we selected be effective in communicating and incorporating Conner Prairie's regional and national leadership plan. We're confident that Publicis will help to elevate the museum's visibility as a destination attraction and an educational trailblazer."

About Publicis Indianapolis

Publicis Indianapolis is part of Publicis USA and Publicis Worldwide, a unit of theParis-based Publicis Groupe S.A., one of the world's leading marketing and communications companies. For more information, please go to www.publicis-usa.com .

    Media Contact:
    Angela Thomas, Director of Public Relations
    (317) 644-8116
    angela.thomas@publicis-usa.com

SOURCE Publicis Indianapolis

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