Video: Committed to Helping Families in Need, Tide(R) and America's Second Harvest Bring the Tide CleanStart(TM) Mobile Laundromat to Waterloo, Iowa to Aid Families Affected by Flooding

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Tide(R) has partnered once again with relief organization America's Second Harvest -- The Nation's Food Bank Network (ASH) -- to bring the Tide CleanStart truck to the city ofWaterloo inBlack Hawk County, IA. The Tide CleanStart truck is currently operating inBlack Hawk County where the flood recently destroyed thousands of homes, leaving many without shelter and basic needs like clean clothes.Waterloo is centrally located to best accommodate the residents of nearby neighborhoods hardest hit by the flood. Families affected are able to drop off their laundry to be washed, dried and folded by the Tide CleanStart team, free of charge.

The Tide CleanStart truck is parked in the parking lot behind Central Middle School at 1350 Katoski Drive inWaterloo, IA and will be open daily from 8AM - 8PM until Thursday, July 3, 2008. This mobile laundry facility contains 32 energy-efficient Frigidaire(R) Affinity(TM) washers and dryers and can do 300 wash and dry cycles a day -- equal to one year's worth of laundry for the average American family.

"After almost three years of sharing in people's efforts to rebuild after Hurricane Katrina and theSouthern California wildfires, we've learned that the little things, like clean clothes, can make a big difference for those in need," says Kevin Crociata, Tide Marketing Director. "With Tide's heritage in cleaning fabrics and clothing, we feel this is a small, but meaningful, way Tide can do our part for the people ofIowa."

Tide CleanStart first launched in the wake of Hurricane Katrina in 2005 to provide clean clothes for affected families inNew Orleans. The resilience and spirit of the people ofNew Orleans inspired Tide to expand the program and bring laundry service toSouthern California, helping families affected by the wildfires of October 2007. Collectively, Tide has washed more than 30,000 loads of laundry forNew Orleans andSouthern California families. The Tide CleanStart truck is now prepared to help displaced residents, people in shelters and other people whose homes and personal items have been impacted by theIowa flood.

"Food and clean clothing are among the most basic essentials people need in times of disaster," says Vicki Escarra, president and CEO for America's Second Harvest. "We are always on the frontlines of disaster relief efforts, and Tide CleanStart lends a much needed complementary resource that many of us take for granted on a daily basis."

People across the country can join Tide in the effort by going to tideloadsofhope.com to buy a Tide vintage t-shirt today. The tees are available for $15 and all proceeds go towards the rebuilding efforts for families affected by the flooding inIowa, the wildfires inSouthern California and Hurricane Katrina inNew Orleans. By purchasing a vintage tee, people everywhere can do their part to help bring the comforts of home back to the families affected.

For more information on Tide CleanStart or to purchase a vintage tee, please visit tideloadsofhope.com.

About Tide(R)

For over 60 years, Tide(R) has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers its superior cleaning in a variety of products including Tide Simple Pleasures, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide with Bleach Alternative, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers' on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more.

About America's Second Harvest -- The Nation's Food Bank Network

America's Second Harvest -- The Nation's Food Bank Network is the largest charitable domestic hunger-relief organization in the country serving all 50 states, theDistrict of Columbia andPuerto Rico. Since 1989, the America's Second Harvest Network has taken an active role in recovery efforts following major disasters and is a member of the National Voluntary Organizations Active in Disaster (NVOAD). The Network of more than 200 Member food banks and food-rescue organizations provides relief supplies to emergency feeding centers serving disaster victims. In 2005, the America's Second Harvest Network secured more than 80 million pounds of emergency food and grocery supplies and delivered it to affected areas, providing approximately 65 million meals to hurricane victims. For more information on the America's Second Harvest Network's disaster relief efforts, please visit www.secondharvest.org.

    For more information, please contact:
    Joanna Kelsey
    DeVries Public Relations
    jkelsey@devries-pr.com
    Office: 646.253.0205/Cell: 914.262.8944

    Ross Fraser
    America's Second Harvest - The Nation's Food Bank Network
    rfraser@secondharvest.org
    Office: 312.641.6422

    Kash Shaikh
    Procter & Gamble
    Shaikh.k@pg.com
    Office: 513.983.5820

SOURCE Tide

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Copyright © 2008, NewsBlaze, Daily News

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