Published:
Report: Retailers Must Go Multichannel or Lose Customers
LOUISVILLE, Ky., June 26 /PRNewswire/ -- Today's customer expects a
flawless transition between online, in-store and catalog shopping, no matter
the brand. So says James Bickers, editor of Retail Customer Experience
magazine and online (http://www.RetailCustomerExperience.com).
His observations preface a new report for retailers, "Making Multichannel
Work: 10 Essential Tactics for a Successful and Seamless Retail Strategy."
"Many companies still have wholly separate in-store, online and mail order
departments, from data sets to customer service staff to product selection,"
he said. "In the era of blogs and social networking, retail customers are
smarter and more attentive, so that strategy won't work for very long."
The report highlights important multichannel steps like using previously
untapped customer data, developing a good mobile strategy and figuring out
where your brand fits into the new Web 2.0.
To learn more about the report, go to:
http://www.networldalliance.com/making_multichannel_work
Contact: James Bickers, 502-241-7545, jamesb@networldalliance.com
SOURCE Retail Customer Experience magazine & online
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: Computers and Electronics, Wal Mart, Sears, Nordstrom and other Retail, , High Tech, kentucky
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