Report Tells Restaurant Operators How to 'Go Green'

And apparently it's not just talk for business owners. "Doing environmentally friendly business is now big business as more and more companies -- from retail colossus Wal-Mart to the gourmet Cisco Burgers in Long Beach -- are taking note of the public's increasing desire to put money into companies with a green tinge," says Christopher Hall, author of "Going Green is Red Hot," a new report published by Fast Casual magazine and web site ( www.fastcasual.com ).

The 40-page report focuses on sustainable practices for the restaurant industry and includes extensive survey results and expert commentary from industry insiders. It also highlights environmentally friendly ideas relating to equipment, design, food, packaging and marketing. While it's packed with research and data, the key point in the report is that, for restaurant operators thinking about going green, it's now or never.

"Surveys indicate that consumers are increasingly likely to make environmentally-friendly choices with their purchasing power, signaling a potential sea change in buying practices -- a wave restaurant operators can catch or be caught by," Hall says.

    To learn more about the report, go to:

    http://www.networldalliance.com/going_green_is_red_hot

    Contact: Valerie Killifer, 502-241-7545, valeriek@networldalliance.com

SOURCE Fast Casual magazine

Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze, Daily News

Tags: Restaurants, Food and Beverages, Wal Mart, Sears, Nordstrom and other Retail, Environment, kentucky

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