Published:
Report Sheds Light on Tricky Security Issues
LOUISVILLE, Ky., June 24 /PRNewswire/ -- Consumer fraud and identity theft
numbers have risen steadily over the past few years, and, whether you realize
it or not, your customers are taking notice.
In fact, according to "Data Security and Privacy: Best Practices for
Protecting Customer Information through PCI," a report published by the
Digital Technology Alliance (DTA), almost half of the consumers polled in a
Gemalto survey said they worry about identity theft when shopping online.
The report also highlights in-depth research on where and how security
breaches most often occur, as well as what operators in every industry can do
to safeguard their customer's personal information. Focusing its attention on
the Payment Card Industry Digital Security Standards (PCI DSS), the report is
packed with expert commentary on the challenges of PCI compliance.
"Rising reports of identity theft will continue to remind consumers that
they need to pay careful attention to where, when and how they use their
cards," says James Bickers, editor of RetailCustomerExperience.com, in his
introduction to the report. And, as the report proves, retailers must learn
how to catch up to industry standards if they want to keep their customers'
trust.
To learn more about the report, go to:
http://www.networldalliance.com/data_security_and_privacy_best_practices
Contact: James Bickers, 502-241-7545, jamesb@networldalliance.com
SOURCE RetailCustomerExperience.com
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: High Tech, Internet, Wal Mart, Sears, Nordstrom and other Retail, , kentucky
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