Published:
Health and Beauty Come Full Circle: Chado-En Brings Full Benefit of Japanese Green Tea to Spas
BODEGA BAY, Calif., June 23 /PRNewswire/ -- This month, the International
Esthetics, Cosmetics & Spa Conference (IECSC) inLas Vegas -- a tradeshow
packed with sophisticated spa products -- will feature one product unique for
its simplicity: green tea. The Tea Docents of Chado-En
(http://www.chadoen.com) will introduce Shinwa, an all-natural, organic green
Japanese karigane tea, at the IECSC, June 28-30, 2008.
Supermarket shelves are piled high with green tea; spa and beauty products
boasting the benefits of green tea are everywhere. But what sets Shinwa apart
is the fact that it is from the birthplace of Japanese tea, with all its
beneficial catechins -- including EGCG, found nowhere else in nature. What's
more, Shinwa can be used as a luxurious spa treatment for the skin and as a
health-promoting beverage.
"We believe the use of Shinwa green tea with all its active components
both inside and outside the body completes the evolution of health and
beauty," stated Donna Tokugawa, co-founder of Chado-En. "Shinwa is not an
extract or powder. It's the real thing, full of antioxidants. The quiet time
one takes to drink green tea is conducive to inner beauty and radiant health,
while the tea itself, when used both internally and externally, imparts the
outer beauty spa clients seek."
Donna Tokugawa and Chado-En co-founder Nozomu Tokugawa will teach IECSC
attendees about the advantages of using real Shinwa green tea in their spa
treatments. Both feel health and beauty products have fully evolved with the
introduction of Shinwa: Historically, beauty treatments came from nature;
modern industry brought demand for mass-produced, government-regulated health
regimens. With today's awareness of the dangers of synthetic additives,
consumers are flocking to health and beauty products with natural ingredients.
And, said the Tea Docents, no beauty product on the market is more natural
than pure, organic green tea.
Nozomu Tokugawa, who penned "Healing Tea: Wonder Plant and Restorative
Beverage of the Ages" in the May/June 2008 issue of Share Guide Holistic
Health magazine, feels Shinwa gives a spa's clients greater wellbeing.
"Through a unique cold infusion, optimal hydration of this amino
acid-, antioxidant-rich tea is achieved as a skincare regimen internally and
topically," he explained. "By adding active antioxidants to skincare
protocols, spa and beauty professionals can achieve enhanced effectiveness in
treatments. EGCG is a unique catechin that has been shown to rejuvenate
damaged and dying cells in the dermis of the skin, stimulate the skin's immune
system and protect against UV damage."
Spa and health club owners interested in learning more about Chado-En's
Shinwa green tea can find the company in booth 2277 at the Las Vegas IECSC
June 28-30, 2008 and in booth 1242 at the San Francisco Face & Body
August 17-18, 2008. To learn more from the Tea Docents, visit
http://www.chadoen.com.
Contact:
Nozomu Tokugawa
Chado-En Tea Docents
707-875-9370
teadocents@chadoen.com
http://www.chadoen.com
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SOURCE Chado-En Tea Docents
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