Seccion Amarilla Launches New Website and Advertising Campaign in the U.S.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080616/CLM106LOGO )

"Seccionamarilla.com is a technologically advanced search website that offers users the unique advantage of a City Guide section; providing news about Latino's home countries, their local weather, entertainment, job opportunities and more," said Juan Reffreger, CEO of Seccion Amarilla. "We are thrilled to be the only yellow pages company that currently delivers relevant content to Hispanic consumers."

The site is being promoted with an aggressive media campaign designed to reach the Hispanic market and potential clients throughout the U.S. It leverages network and cable television, local radio, print, online, sports activities and grassroots events. The campaign begins on June 15 and will run till the end of the year.

The creative concept focuses around family values and position Seccion Amarilla as part of one's family. Hispanics look towards their families for information that will help them thrive. Therefore, Seccion Amarilla aims to be part of the Hispanic family; informing them in their language and providing all necessary tools for success. The campaign demonstrates various situations where Latinos are faced with challenges and consult seccionamarilla.com to overcome their obstacles. "In order to succeed, one must be well informed," states the voice over.

"By understanding the needs and key principals of our target market, Seccion Amarilla has succeeded in creating its own brand image; setting itself apart from competitors while establishing a unique bond with the U.S. Hispanic," says Miguel Capriles, National Marketing Manager, Seccion Amarilla. "We are proud to have captured the spirit of the community and present it in a way which embraces all aspect of our business."

About Seccion Amarilla

Seccion Amarilla is the leading Hispanic directory today, and has been Mexico's yellow pages company for over 114 years. Seccion Amarilla prints over 90 directories that correspond to 90 different cities in more than 30 states reaching over 15 million of Hispanics. And now it leads the way to reaching these communities online.

SOURCE Seccion Amarilla

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