Kellogg Adds Bohannan to Angling Team

Bohannan is no stranger to success in the world of professional bass fishing. In 2007, he made a name for himself in the industry by winning the Stren Series Central Division Land O' Lakes Angler of the Year title and claiming victory at the third tournament of the season on the Columbus Pool of the Tombigbee Waterway. To end his 2007 Stren Series season, Bohannan finished second at the $1 million Stren Series Championship held on the Mobile Delta - earning $25,000 and securing a berth in the $2 million 2008 Forrest Wood Cup. The Stren Series wasn't the only FLW Outdoors circuit in which Bohannan thrived. He finished 12th in the 2007 Wal-Mart FLW Series BP Eastern Division Land O' Lakes Angler of the Year race and won his head-to-head matchup at the Wal-Mart FLW Series East-West Fish-Off on Lake Amistad. Lastly, Bohannan won a Wal-Mart Bass Fishing League Ozark Division Super Tournament on Lake of the Ozarks.

After finishing the 2007 season with momentum on his side, many in the industry expected the 36-year-old to thrive in his rookie campaign on the FLW Tour. After a rough start, Bohannan righted the ship at stop No. 4 on the Wal-Mart FLW Tour, the Wal-Mart Open. Fishing his home waters of Beaver Lake, theRogers, Ark. pro drew spirited applause from the hometown crowd as he finished third out of a field of 200 pros and earned $40,000.

"First of all, I am just so thankful thatKellogg chose me out of all the great fishermen out there," he said. "I've always had a ton of respect for the Kellogg team, guys like Clark Wendlandt and Jim Tutt. I'm just honored to be one of their teammates."

Bohannan also said his Ranger 520VX and 250-horsepower Yamaha HPDI are currently being wrapped with the Pop-Tarts design and will be ready for the upcoming Wal-Mart FLW Tour event on the Fort Loudoun-Tellico lakes near Knoxville, Tenn.

"My No. 1 goal is to win the Forrest Wood Cup, and to do it as a part of Team Kellogg would be a dream come true," he said.

Tournament anglers aren't the only ones winning big this season. With the introduction of FLW Fantasy Fishing(TM), FLW Outdoors(R) offers anyone the opportunity to enter for their chance to land the catch of a lifetime with the opportunity to win $7.3 million in cash and prizes. Players can become a virtual pro angler by signing up for Player's Advantage, providing them with exclusive insider information that could guide them to a $100,000 victory at every Wal-Mart FLW Tour(R) stop and the Forrest Wood Cup. Player's Advantage will give them an edge over the competition and increase their shot for a $1 million cash grand prize that will be awarded to the FLW Fantasy Fishing cumulative points winner. Those who visit FantasyFishing.com today can sign up for Player's Advantage and FLW Outdoors will include a $15 Wal-Mart gift card.

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world. In 2008 alone the organization is offering more than 90,000 anglers the chance to win over $40 million through 230 tournaments in 10 circuits targeting bass, walleye, redfish, kingfish and striped bass. FLW Outdoors is also taking fishing mainstream with the largest cash awards in the history of fantasy sports, $7.3 million.

For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing and Player's Advantage, visit FantasyFishing.com.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands includeKellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visitKellogg's web site at www.kelloggcompany.com.

SOURCE FLW Outdoors