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CBSSports.com to Distribute Heavy's Award-Winning Video Series, The Burly Sports Show

The Burly Sports Show is Heavy's weekly round-up of what's going on in sports, hosted by comedian Nick "Fitzy" Stevens. The show reaches over 2,000,000 visitors per month.

"We're thrilled to be bringing The Burly Sports Show to one of the top sports destinations on the web, CBSSports.com," said Simon Assaad, co-CEO of Heavy. "Combining our award-winning sports programming with one of the best brands in sports media presents an ideal opportunity to launch our new Husky video advertising platform."

"CBSSports.com is always looking for quality content that will engage and entertain our loyal audience," said Jason Kint, Senior Vice President and General Manager of CBSSports.com and CBSNews.com. "The Burly Sports Show, with its comedic take on the world of sports, is a welcomed addition to our community."

CBSSports.com will manage all advertising sales for The Burly Sports Show on its network.

About Heavy

The Heavy Corporation is focused on making video valuable. The company owns and operates Heavy.com, one of the Web's leading destinations for men 18-34, and the Heavy Men's Network, reaching over 17MM men ages 18-34 through music, urban lifestyle, gaming and comedy. The company recently launched Husky Media, the premier video monetization platform, which powers the Heavy Men's Network, and is a platform for all video publishers to monetize their video assets at premium advertising rates.

Husky Media provides publishers of all sizes the ability to easily increase the value of their video, and provide their users with a better video viewing experience. Husky Media allows publishers to wrap any player with high impact ad units that provide 100% share of voice and increase inventory and video views by over 250%. More can be seen at www.huskymedia.com.

Heavy.com is one of the web's leading video companies and the leader for 18-34 year old males, one of the most desirable demographic for marketers and advertisers. Heavy combines its own unique original programming with those of its users to create an environment where the audience can control and even participate in their own personal video experience. Heavy's original programming staples include "Over the Hills," the hit parody of MTV's The Hills, "Flex and the City" the popular spoof of Sex and the City, "Superficial Friends," "Kung Fu Jimmy Chow," and the Webby Award-winning "The Burly Sports Show," as well as "Behind the Music that Sucks." Heavy's original programming is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

About CBSSports.com

CBSSports.com is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. CBSSports.com is a member of the CBS family and a part of CBS Interactive. Formerly known as CBS SportsLine.com, in August of 2007 the company changed its name to CBSSports.com. The change marked the evolution of the company into a multi-platform brand offering premier broadcast, online and mobile sports content. The change to CBSSports.com gives advertisers the ability to associate with the CBS Sports brand and reach sports fans no matter where they are, 24 hours a day, seven days a week.

For more information about CBSSports.com and for the latest sports news, scores and expert analysis, please visit cbssports.com. More information about CBS and its businesses is available at www.cbscorporation.com.

    Press Contacts:
    The Morris + King Company                CBSSports.com
    Lane Buschel / Chris Macowski            Alex Riethmiller
    212-561-7454 / 212-561-7459              954-489-4235
    lane.buschel@morris-king.com             ariethmiller@cbs.com
    chris.macowski@morris-king.com

SOURCE The Heavy Corporation