American Italian Pasta Company Extends Line of Healthier Pastas With Heartland(R) Perfect Balance

Heartland Perfect Balance is an innovative better-for-you pasta that looks, tastes and has the same texture as traditional pasta while seamlessly blending the nutritional benefits of whole wheat. Available in angel hair, spaghetti, rotini, elbows and penne shapes, Heartland Perfect Balance is a "good" source of whole grains and fiber, providing a healthier option without sacrificing taste.

"People are increasingly looking for meal options that offer added nutrition to serve their families, but many are unwilling to sacrifice taste for more healthful options," said Drew Lericos, vice president of marketing at American Italian Pasta Company, makers of Heartland Pasta. "Heartland Perfect Balance delivers the nutrition families need and the taste that even the pickiest eaters will enjoy."

Heartland Perfect Balance is the newest addition to Heartland's popular national line of better-for-you pastas. Heartland's better-for-you pastas include:

    - Heartland Whole Grain - Specifically developed to appeal to both
      children and adults, Heartland Whole Grain offers a more subtle flavor
      than traditional whole wheat pastas, while fulfilling 100% of the USDA's
      daily recommendation for whole grain consumption.
    - Heartland Whole Wheat - An excellent source of fiber made with all
      natural ingredients and 100% whole grain durum wheat, Heartland Whole
      Wheat provides the health benefits whole wheat pasta lovers look for and
      the heartier taste and texture they enjoy.
    - Heartland Plus ALA Omega-3 - An excellent source of ALA Omega-3, this
      pasta is also a good source of protein and fiber, providing a product
      that is heart healthy and rich in antioxidants.
    - Heartland Naturals - As a 100% organic product, Heartland Naturals uses
      all natural ingredients and is free of additives, preservatives and
      pesticides.

Founded in 1988 and based inKansas City, Missouri, American Italian Pasta Company is the largest producer of dry pasta inNorth America, with brands including Mueller's(R), Golden Grain(R), Heartland(R), Martha Gooch(R), Pennsylvania Dutch(R), Pasta LaBella(R), R & F(R), Luxury(R), Ronco(R) and Anthony's(R). The Company has four plants that are located inExcelsior Springs, Missouri;Columbia, South Carolina;Tolleson, Arizona; and Verolanuova,Italy.

SOURCE American Italian Pasta Company

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