Published:
The Sportsman Channel Accelerates Subscriber Growth With New Comcast Launches
NEW BERLIN, Wis., June 3 /PRNewswire/ -- The Sportsman Channel announced
today new launches on several Comcast systems includingTwin Cities, MN;
Richmond, VA; centralPennsylvania;Independence, MO;Kokomo, IN;Olathe, KS;
Redhouse, WV; Western WI; and theChico, Grass Valley,Yuba City andOroville
systems inCalifornia.
Today's news follows the recent announcement of a new television strategy
for InterMedia Outdoors, Inc. (IMO), parent company of The Sportsman Channel
(TSC), that will shift all its programming -- including such popular shows as
Guns&Ammo TV, In-Fisherman, Petersen's Hunting and Shallow Water Angler -- as
well as many other content resources to The Sportsman Channel to build the
channel into the country's leading outdoor network.
"We are pleased our cable affiliates recognize the value The Sportsman
Channel brings to their markets and subscribers. Thanks to their decision to
launch the only network 100% dedicated to hunting, fishing and shooting,
they're filling the needs of the underserved audience in the outdoor
community," said Mark Kang, VP of Affiliate Relations for The Sportsman
Channel.
"This is one of many upcoming announcements that aligns with our goal of
making The Sportsman Channel the leading outdoor network, both in distribution
and ratings," says InterMedia Outdoors CEO Jeff Paro. "The channel has vast
resources behind it and we are actively and aggressively tapping these
resources every day to make TSC a better network for the consumer and a better
value for the distributor."
In addition to the shows, the upgrading of The Sportsman Channel will
include integration of stories and content from across the IMO portfolio,
which includes: 16 national and 30 regional magazines reaching 25 million
readers; 18 million page views across 24 websites, with 1.8 million unique
monthly visitors; and 49 million radio listeners. The Sportsman Channel and
its partners will also benefit from creating and leveraging a multi-million
dollar platform of promotion, advertising sales and marketing across all IMO
outlets.
About The Sportsman Channel
Launched in 2003, The Sportsman Channel is the only network fully devoted
to the more than 50 million sportsmen inthe United States, delivering 100
percent hunting, fishing and shooting programming 24 hours a day, 7 days a
week. Acquired by InterMedia Outdoors Holdings in 2007, TSC is now a part of
the nation's largest multimedia company targeted exclusively to serving the
information and entertainment needs of outdoors enthusiasts. Check out TSC's
new, interactive website and sign up for a free program guide/magazine at
www.thesportsmanchannel.com .
About InterMedia Outdoors
InterMedia Outdoors, Inc. is the leading multimedia company exclusively
serving the information and entertainment needs of outdoors enthusiasts. The
vast resources of the IMO portfolio include: the largest network of websites
dedicated to hunting, shooting and fishing; a portfolio of 16 national
magazines, including powerful brands such as In-Fisherman, Florida Sportsman,
Guns&Ammo, and Petersen's Hunting; 30 regional magazines; 11 market-leading
television productions; The Sportsman Channel; syndicated radio programming;
multiple consumer events such as the Great Outdoors Festival; and the largest
library of outdoors television programming.
CONTACT: Kim Hawkins, The Sportsman Channel, 212-675-6750 x105,
khawkins@thesportsmanchannel.com
Amy Sorrells, Sedan Communications, 404-550-4885,
amyssorrells@comcast.net
SOURCE The Sportsman Channel
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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