Published:
Topps 2.0 Trading Cards Come to Life with Topps Town, a New Online Virtual World for Kids
NEW YORK, June 2 /PRNewswire/ -- The Topps Company, the leading creator
and marketer of sports and related cards, entertainment products, and
distinctive candy and gum today unveiled Topps Town (www.toppstown.com), a new
online virtual sports community that will forever change and enhance the way
sports cards are collected and traded. Topps Town went live today, June 2 at
9AM EDT.
Topps Town will bring together the popularity of trading cards with the
exploding world of web-based social networking to create the first online
sports community for kids. Integrating the iconic teams and superstars from
the NFL, NBA and Major League Baseball through special licensing agreements
with the leagues, Topps Town will be the hottest destination on the Internet
for young fans.
To unlock Topps Town, collectors will need special Topps Town code cards
found in one of every two packs of 2008 Topps Series #2 baseball cards. They
will then visit www.toppstown.com where they will have the opportunity to take
the action beyond the pack as they collect; trade and play online with
friends. Topps Town will let children create their own avatars, play a wide
selection of sports games and accumulate Topps points which can be spent in
the Topps Town Pro-Shop to acquire cool items to personalize their own
clubhouse.
"Topps Town was created to meet the demands of today's youth," said
Michael Eisner. "As the media landscape continues to evolve, Topps is
committed to delivering quality online content that will innovate and
reinvigorate the trading card industry and help establish this iconic company
as a leader in the digital space."
"Topps Town is a fun and totally unique interactive experience designed
specifically for today's savvy generation of young boys and girls," said Scott
Silverstein, CEO and president of Topps. "This destination website will give
kids a common place to share their enthusiasm and excitement for Topps cards,
in a new 21st century way."
To unlock your very own Topps Town, cards are available in 2008 Topps
Baseball Series # 2, now on sale.
About The Topps Company, Inc.
Founded in 1938, Topps is a leading creator and marketer of sports and
related cards, entertainment products, and distinctive confectionery. Topps
entertainment products include Major League Baseball, NFL, NBA and other
trading cards, sticker album collections, and collectible games. The Company's
confectionery brands include "Bazooka" bubble gum, "Ring Pop," "Push Pop,"
"Baby Bottle Pop" and "Juicy Drop Pop" lollipops. For additional information,
visit www.topps.com.
SOURCE The Topps Company, Inc.
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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