-WSBS Channel 22 Ranks Third in the Miami-Ft. Lauderdale DMA During Prime Time-
Spanish Broadcasting System (SBS) (NASDAQ: SBSA) announced today that WSBS Mega TV Channel 22 and its television shows reported outstanding ratings during the May 2008 sweeps period.
According to Nielsen Media Research, Mega TV ranked third in prime (M-Su/7-11pm) among Hispanic households with 5.6 rating and a 9 share of the Miami/Ft. Lauderdale DMA. These ratings put Mega TV Channel 22 ahead of 5 Spanish language competitors.
WSBS Mega TV programs also saw tremendous results, ranking in the top spots:
- "Paparazzi" came in second place with a 6.6 rating and an 11 share in the M-F/7-8pm time period
- "Maria Elvira Live" obtained a 6.1 rating and a 9 share M-F/8-9pm.
- "Esta Noche Tu Night" came in third place during the M-F/9-10pm time period with a 6.8 rating and a 9 share
- "Bayly" achieved high rating during the M-F/10-11pm hour with a 6.6 and 11 share of the market
- For the weekend, Mega Cine came in third during the Saturday 8-10pm time period.
- "La Descarga con Albita," which launched only recently, came in second place with a 5.3 rating and a 9% share of the market
- "Raíces y Recuerdos" maintained its second place position with a 6.6 rating and a 10 share on Sunday from 9-10pm.
Do not miss the excellent programming on WSBS Mega TV Channel 22 in Miami and see why Mega TV has been the fastest-growing television station in the history of the South Florida television market.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Más. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.
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